Si Habla Espanol: America se Mueve con Dunkin’
Dunkin’ Donuts’ new, all-Spanish-language Hispanic campaign marks the first use of its long-time tagline in Spanish: “América se Mueve con Dunkin’ (America Moves With Dunkin’).” The theme of the campaign — Qué estás tomando? (What are you drinkin’?) — parallels that of Dunkin’s multimillion-dollar general-market campaign, launched early last year. In the general-market ads, “average [...]
