CBS has used laser-etched eggs in campaigns to promote their programs. Show logos and puns (Crack the Case on CBS with CSI) were used along with the CBS insignia in 2006 on 35 million eggs.
Tag: "advertising and marketing schemes"
A New Zealand clothing chain installed plates with raised lettering on public benches throughout city parks to promote their wares. Sitters walked away with ads branded on the backs of their legs.
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