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DEMOGRAPHICS
READERSHIP:
Ratebase:
250,000
Total Audience:
790,000
Male Readers:
422,500
Female Readers:
367,500
Readers Per Copy:
3.16
READERSHIP DATA:
Male:
65.9
Female:
34.1
Median age:
34.1
Average age:
35.8
Ages 25-49:
66.9
Ages 20-39:
62.1
Married:
49.2
Single:
33.8
HOUSEHOLD INCOME:
Average household income:
$60,242
Median household income:
$46,936
$60,000 +
31.6
$50,000+
46.5
$40,000+
57.6
EDUCATION:
Attended/College graduate:
75.7
Graduate and Post graduate:
19.1
EMPLOYMENT:
Employed:
92.2
Self employed:
25.6
Employed full time:
85.3
Owner/Partner:
34.3
President/Board of Directors:
12.9
Manager/Supervisor:
29.2
START-UP PLANS:
Plan to start a business:
71.5
Presently own a business:
33.7
Have a website:
8.6
Launching a website:
19.4
Planning a website:
58.5
Own/use a computer:
81.3
Source: Independent readership survey conducted in Small Business Opportunities by Media Marketing Consultants.
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