Check out our newest issue landing on the stands!
Start Your Own Business Summer 2008
Everybody makes mistakes and entrepreneurs are no exception. But for an entrepreneur with a limited budget, committing mistakes too often can be very costly. Here are 7 costly small business marketing mistakes every entrepreneur must avoid: 1. Failing To Realize Marketing Is About Value Creation To create a sustainable small business, you have to market [...]
Slow and steady wins the race…just ask Steve Jackson, president of Hungry Howie’s Pizza, one of the nation’s largest franchised pizza chains and “The Home of the Original Flavored Crust Pizza.” Jackson is refreshingly modest when talking about the pizza chain that began in a converted 1,000-square-foot former hamburger shop outside Detroit in 1973 and [...]