Summer 2008 On Sale Now!
Check out our newest issue landing on the stands!
Start Your Own Business
Avoiding Pitfalls
Everybody makes mistakes and entrepreneurs are no exception. But for an entrepreneur with a limited budget, committing mistakes too often can be very costly. Here are 7 costly small business marketing mistakes every entrepreneur must avoid: 1. Failing To Realize Marketing Is About Value Creation To create a sustainable small business, you have to market [...]
Slice of Success
Slow and steady wins the race…just ask Steve Jackson, president of Hungry Howie’s Pizza, one of the nation’s largest franchised pizza chains and “The Home of the Original Flavored Crust Pizza.” Jackson is refreshingly modest when talking about the pizza chain that began in a converted 1,000-square-foot former hamburger shop outside Detroit in 1973 and [...]
Start Your Own Business Spring 2008 On Sale Now!
Check out our newest issue landing on the stands this Spring!
Dreamy Fortune
One morning last fall, Michael Lezberg was handed a message marked urgent. It said, “The ship is sailing. Call immediately.” Returning the call, Lezberg, owner of a pillow factory, discovered that the ship was a major luxury cruise liner and it really was sailing the next day. “But they needed 3,000 sleep pillows, or they [...]
Driving Passion
As much as Joe Assell loved golf, he was ready to walk away from it in order to focus on starting his own business. But almost as fast as you can say, well, fore, instead of leaving the sport behind, he simply found a way to do both. “I was looking to get out of [...]
Start Your Own Business Winter 2008 On Sale Now!
Check out our newest issue landing on the stands!
Driving Home Success
The first look is a casual one that is usually followed by a double take. The scrutiny grows more intense by the third go-around—and even though they’ve been told what they are seeing—most people continue to shake their heads in denial. “That’s brick, so where is the asphalt?” they say with the smug satisfaction of [...]
Building a Business
Home builder Michael New’s inability to be in two places at one time provided the inspiration for him to found DirectBuild, a turnkey franchised business that provides consulting services to homeowners who act as their own general contractor to build a home, make renovations or add on to their present homes. New was already a [...]
Start Your Own Business Fall 2007 On Sale Now!
Check out our newest issue landing on the stands!
Perfect Fit
Jigsaw Data Corp., an online database for business contact and company information, has now amassed more than 5.5 million business contacts that are contributed, maintained and accessed by its members. Launched in 2004 with 200,000 organically grown contacts, Jigsaw has grown by an average of 12,000 contacts per day and is leading a cultural shift [...]
Healthy Venture
Trying to navigate through the world of health insurance was a rocky road for Lakewood Ranch, Fla. small business owner Sally Reeder. As owner of Classic World Travel, Reeder became disenchanted with the cost and limitations surrounding traditional insurance plans. The self-employed travel agent began a search for health insurance that didn’t require deep pockets. [...]
