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[ 0 ] Mar. 25, 2014

Women In Engineering Conference

A free women in engineering event is coming to San Francisco. Don’t miss an opportunity to attend the IEEE Women in Engineering’s (WIE) inaugural International Leadership Conference, kicking off 1 May with an opening reception at Square headquarters in downtown San Francisco. The women in engineering event  is free to young women in Science, Technology, […]

[ 0 ] Mar. 25, 2014

Using Scents and Smells In Marketing

Scents and smells can help you sell more. New research from U-M Ross Professor Aradhna Krishna on scents and smells in marketing.  The right food marketing can trigger imagined smells. Looking at a picture of a hot chocolate chip cookie fresh from the oven, you can almost smell it. According to new research from U-M […]

[ 1 ] Mar. 24, 2014

Invigorate Branding With Purpose, Passion

Branding your small business is key. Few attributes are more essential to a company’s success than strong, positive brand recognition.   How the world perceives a company’s brand can  spell the difference between a strong, thriving industry leader and an also-ran. But the old ways of branding have fallen by the wayside.  At one time, companies […]

[ 0 ] Mar. 24, 2014

Handling Employee Theft

Calling quits on employee theft from day one. By Luis Orbegoso President,  ADT Small Business Whether bundling countless layers of clothes under oversize jackets or hiding merchandise in the depths of stock rooms, small business retail employees are getting creative on how they can deceive their employers under the radar. As a small business owner […]

[ 0 ] Mar. 24, 2014

Crisis Management Strategies

By Lucien Canton During the Midwest floods in 1993, White Star Textile Services in Des Moines found itself faced with an ironic situation. The encroaching flood waters had shut down all six pumps at the local water plant and there wasn’t even enough water to flush toilets, let alone process 100,000 pounds of laundry each […]

[ 0 ] Mar. 24, 2014

Your Employees and Customer Service

How do you inspire your employees to commit to your customer service program? By Bill Sims Jr. It’s a business no-brainer that happy employees make happy customers. But how do you get happy employees that deliver the best possible customer service? It requires employees to move beyond simple compliance of workplace rules and becoming truly […]

[ 0 ] Mar. 24, 2014

Nightclub And Bar Show Begins Today

The 2014 Nightclub & Bar Convention and Trade Show, which returns to Las Vegas today and run through March 26, is poised to be the biggest in the Nightclub and Bar show’s 29-year history with more exhibitors, attendees and plenty of celebrities. Jon Taffer, the man who has led and grown this annual event for […]

[ 0 ] Mar. 22, 2014

Hitchcock Festival Boosts Business

The town of Bodega Bay is using the Hitchcock movie “The Birds” to promote the town and business.  “Make It a Bird’s Weekend” at the Hitchcock Film Fest in Bodega Bay will be held March 28-29. What nostalgic event in your town could inspire a similar business-building event or festival? The Bodega Bay Area Chamber […]

[ 0 ] Mar. 21, 2014

Digital Devices And Security Breach

These five digital devices could be contributing to a security breach in your small business. The list includes digital devices used every day. According to a recent study by the Ponemon Institute – the pre-eminent research center dedicated to privacy, data protection and information security policy –data breaches cost U.S. enterprises an average of $5.4 […]

[ 0 ] Mar. 21, 2014

How To Choose A Payroll Provider

One of the greatest recurring expenses for a small business is payroll.  Its impact goes beyond the bottom line as small business payroll is about paying mortgages, feeding families and not running afoul of local, state and federal regulations.  Approximately 33 percent of small businesses nationwide trust their payroll to an outside source.  SurePayroll, a […]

[ 0 ] Mar. 21, 2014

Wyncode To Open At The Lab In Miami

­ A new coding boot camp called Wyncode will open in Miami. The first of its kind in South Florida Wyncode  is a nine-week development boot camp teaching students to learn computer programming and how to create their own web apps. Wyncode will host its first cohort beginining May 5th at The LAB Miami, a […]

[ 0 ] Mar. 20, 2014

Costly Tax Mistakes You Can Avoid

Are you making too many tax mistakes? Learn about the five common causes of prevalent tax mistakes. Nearly half of us believe we overpay, says veteran investment advisor. You can prevent making these tax mistakes. Whether you’ve filed for an extension on your taxes this year, or have waited until the last minute to complete […]

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