Female business leaders hold an advantage over their their male counterparts because they nurture and add humanity to the position, PepsiCo CEO Indra Nooyi said during her keynote address at BlogHer last week. “Women globally represent 70% of the buying decisions around the world,” Nooyi said. ”There’s a shift happening among women in the world.” This […]
CPC is “the cost per click.” This means that you’ll earn money every time someone clicks on your ads. Don’t click on your own ads, though. It’s not ethical and Google will penalize you if you are participating in their AdSense program.
The Association of Small Business Development Centers announced a strategic partnership to create a loan center to seamlessly connect SBDC counselors and their clients with more than 1,000 lenders nationwide. The new loan center will be powered by BoeFly, which is the most efficient way for an SBDC counselor to seek financing for a small-business owner. […]
Dairy Queen, an international retail food and treat category leader, is expanding into Guatemala. The company has signed an agreement with franchisee Grupo Buen Rollo to open 15 locations throughout Guatemalaby 2015. Owned by Berkshire Hathaway, the Dairy Queen system also has 11 locations in the Central American country of Panama. “The Dairy Queen system […]
Google’s Texas Get Your Business Online program makes it easy for Texas businesses to grow Google announced their Texas Get Your Business Online, a first-of-its kind program in the United States. Designed with local partners to help drive economic growth, the program provides Texas businesses the tools and resources to establish a website, find new […]
The United States Hispanic Chamber of Commerce (USHCC) has announced an unprecedented partnership with the Greater Miami Chamber of Commerce (GMCC) for its 32nd Annual National Convention & Business Expo taking place at the Fontainebleau Hotel in Miami, Fl. from September 18-21, 2011. “The USHCC is committed to forming a strategic partnership with a leading […]
Subway’s recognizable yellow color scheme and logo are the brainchild of Dick Pilchen. The 71-year-old was the first employee with the company, hired to help market the fledgling concept at the request of founders Fred DeLuca and Dr. Peter Buck. Pilchen is now a multi-unit operator of Subway, co-owning five stores throughout Massachusetts. He anticipates […]
We can’t count out the Yellow Pages just yet. The print and online Yellow Pages are still the most trusted information source for consumers shopping locally, even though use of the print pages has declined, new research shows. But print still has power; print Yellow Pages and white pages still outrank search engines in terms […]
In October, 2010, Crio Inc. opened its doors and began selling a new drink called Crio Bru — roasted and ground cocoa beans that brew like coffee. Over a four-month period sales skyrocketed, exceeding $65,000. Crio hired three full-time employees and three part-time employees to keep pace with sales and production. “Grinding the cocoa beans […]
früute, a curious new pastry shop opened its doors in West Hollywood in July, serving unique mini tarts incredibly airy and artistically infused with meticulously paired flavors, some even quite unexpected. A collaboration between two sisters and their mother, früute unites classic French technique with modern sensibility. Their passion is evident in every step, starting […]
Online-marketing collective, eMarketingVids, has had their catalog of small business marketing instructional videos added to Microsoft’s Zune Podcast Marketplace. Starting immediately, entrepreneurs, business owners and anyone with an interest in fine-tuning Web marketing techniques can access the videos on their Zune and Windows Phone 7.
On September 18, 2011 the latest wedding fashions, colorful wedding decorations, and the aroma of tantalizing cuisine will fill the halls of the Hilton Orlando Hotel. Desh-Videsh, a South Asian community magazine, will host the MyShadi Bridal Expo, where brides can plan their entire wedding in just one afternoon. The Expo will feature over 30,000 […]