CTR means “Click-Through Rate” and that is a way to measure the impact of your ad campaign. Here’s how it is derived: divide the number of users who click on an ad by the number of times an ad was served up to view.
Banking on a continuation of the medical tourism trend, a hotel on Cleveland Clinic‘s main campus is undergoing a multimillion-dollar renovation that’ll transform it into a “wellness hotel.” The InterContinental Suites Hotel‘s nine-month-long renovation project is about to wrap up and will create what appears to be Ohio’s only wellness hotel associated with a hospital. […]
Now that American consumers are beginning to shake off the recession, small business owners need to be on top of their customer service game. That’s because Americans are placing an even greater premium on quality customer service this year, according to an American Express survey. The survey found that 70 percent of consumers are willing […]
Personal credibility is based upon a leader’s character and integrity and the actions and behaviors that stem from them. Far from perfect, many of the leaders I surveyed had character flaws and displayed at times, questionable ethical behaviors. Yet their personal credibility remained intact. So it is safe to ascertain that perfection is not humanly […]
Sony announced the launch of the lightest touch screen 6″ eReader device ever, Reader Wi-Fi (PRS-T1), providing the most natural and immersive reading experience yet for book lovers. The new Reader Wi-Fi builds on the popularity of last year’s line, while reducing size and weight and incorporating new and enhanced features. At under 6 ounces […]
The cost per thousand impressions: this means that for every 1000 page views your banner ad receives you will receive the dollar value earned. Average CPMs range from $2 to $4 and more lucrative ad networks earn their partners up to $5-$8 per 1000 page views and sometimes even more.
In the calculated game of frozen yogurt sales, Menchie’s latest move may be the checkmate, says CEO Amit Kleinberger. “Today’s guest really expects to have a multidimensional experience that involves not only the food, but the environment and experience as well,” Kleinberger says. To that effect, the frozen yogurt brand overhauled its business strategy with […]
McDonald’s U.K. has tapped fashion designer Wayne Hemingway to conceive a 100-percent recycled uniform for its 85,000 staff members in time for the 2012 Olympic Games, which will be held in London. According to the Guardian, the uniforms will be part of Hemingway’s Worn Again label, which “upcycles” clothes; meaning clothes are collected in store, reprocessed […]
PiggyMojo will help you come up with easy ways to bank extra money. How to save money, spend less, reach savings goals and create easy budgets are topics covered on their website: www.piggymojo.comIt is easy to get the whole family involved with their motivating tricks.
Keeping a restaurant’s menu fresh is a constant challenge for any chef. Now imagine your restaurant is frequented by 26 million people — every day. That’s the challenge faced by Chef Dan Coudreaut and his team. As director of culinary innovation for McDonald’s USA, Coudreaut is charged with keeping patrons at the 14,000 McDonald’s happy […]
Innovative Enterprises, Inc., a strategic partner to the background screening industry and expert provider of court research information products, smart data solutions and ancillary services, announced the official launch of its Infinity Screening™ advanced post-hire screening solution. Infinity Screening™ leverages Innovative’s industry-leading National Criminal Information Scan™ and monitors enrolled employees on an ongoing basis, alerting […]
Magnolia Bakery, the New York City purveyor of cupcakes once prized by the gals on “Sex in the City” recently received state approval to sell franchises and is eyeing overseas markets as diverse as Sao Paulo, Tokyo and Doha, Qatar. The new franchises will only be sold abroad, according to the store’s co-owner, Steve Abrams. […]