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[ 0 ] Sep. 21, 2011

Great Time To Start A Small Biz

Despite our roller-coaster economy, there has never been a better time to start your own business. Your job might have been rendered obsolete by outsourcing and you might never be able to penetrate the current job market with any degree of success. Why not start your own business? Make a list of things you love […]

[ 0 ] Sep. 20, 2011

Quick Glossary: CTR

CTR means “Click-Through Rate” and that is a way to measure the impact of your ad campaign. Here’s how it is derived: divide the number of users who click on an ad by the number of times an ad was served up to view.

[ 0 ] Sep. 19, 2011

Cleveland Clinic Hotel Banks On Wellness Trend

Banking on a continuation of the medical tourism trend, a hotel on Cleveland Clinic‘s main campus is undergoing a multimillion-dollar renovation that’ll transform it into a “wellness hotel.” The InterContinental Suites Hotel‘s nine-month-long renovation project is about to wrap up and will create what appears to be Ohio’s only wellness hotel associated with a hospital. […]

[ 0 ] Sep. 19, 2011

It’s Official: Great Customer Service=More Sales

Now that American consumers are beginning to shake off the recession, small business owners need to be on top of their customer service game. That’s because Americans are placing an even greater premium on quality customer service this year, according to an American Express survey. The survey found that 70 percent of consumers are willing […]

[ 0 ] Sep. 19, 2011

6 Ways To Enhance Your Personal Credibility

Personal credibility is based upon a leader’s character and integrity and the actions and behaviors that stem from them. Far from perfect, many of the leaders I surveyed had character flaws and displayed at times, questionable ethical behaviors. Yet their personal credibility remained intact. So it is safe to ascertain that perfection is not humanly […]

[ 0 ] Sep. 19, 2011

SONY Launches Lightest Touch Screen eReader

Sony announced the launch of the lightest touch screen 6″ eReader device ever, Reader Wi-Fi (PRS-T1), providing the most natural and immersive reading experience yet for book lovers. The new Reader Wi-Fi builds on the popularity of last year’s line, while reducing size and weight and incorporating new and enhanced features. At under 6 ounces […]

[ 0 ] Sep. 16, 2011

Online Ad Definition: CPM

The cost per thousand impressions: this means that for every 1000 page views your banner ad receives you will receive the dollar value earned. Average CPMs range from $2 to $4 and more lucrative ad networks earn their partners up to $5-$8 per 1000 page views and sometimes even more.

[ 0 ] Sep. 15, 2011

Menchie’s Offers Guests A Free Collectible Toy

In the calculated game of frozen yogurt sales, Menchie’s latest move may be the checkmate, says CEO Amit Kleinberger. “Today’s guest really expects to have a multidimensional experience that involves not only the food, but the environment and experience as well,” Kleinberger says. To that effect, the frozen yogurt brand overhauled its business strategy with […]

[ 0 ] Sep. 14, 2011

McDonald’s U.K.: Sustainable For 2012 Games

McDonald’s U.K. has tapped fashion designer Wayne Hemingway to conceive a 100-percent recycled uniform for its 85,000 staff members in time for the 2012 Olympic Games, which will be held in London. According to the Guardian, the uniforms will be part of Hemingway’s Worn Again label, which “upcycles” clothes; meaning clothes are collected in store, reprocessed […]

[ 0 ] Sep. 13, 2011

Saving Money Is Doable, says piggymojo

PiggyMojo will help you come up with easy ways to bank extra money. How to save money, spend less, reach savings goals and create easy budgets are topics covered on their website: www.piggymojo.comIt is easy to get the whole family involved with their motivating tricks.

[ 0 ] Sep. 12, 2011

Keeping Menu Options Fresh For 26 Million A Day

Keeping a restaurant’s menu fresh is a constant challenge for any chef. Now imagine your restaurant is frequented by 26 million people — every day. That’s the challenge faced by Chef Dan Coudreaut and his team. As director of culinary innovation for McDonald’s USA, Coudreaut is charged with keeping patrons at the 14,000 McDonald’s happy […]

[ 0 ] Sep. 12, 2011

Background Screening For New Hires

Innovative Enterprises, Inc., a strategic partner to the background screening industry and expert provider of court research information products, smart data solutions and ancillary services, announced the official launch of its Infinity Screening™ advanced post-hire screening solution. Infinity Screening™ leverages Innovative’s industry-leading National Criminal Information Scan™ and monitors enrolled employees on an ongoing basis, alerting […]

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