Back in 2004, USA Network used stickers to promote its show: Traffic: The Miniseries. They affixed 50,000 of their stickers to $1 bills that were distributed in New York and Los Angeles. The Humane Society has done it, too.
The childhood friends took a $5 correspondence course from the University of Pennsylvania in how to make ice cream to launch their first ice cream parlor in a converted gas station in Burlington, VT. It took them 3 months to clean the facility and ready it for their grand opening. They vowed from day one […]
By Jack Zenger and Joseph Folkman Conjure up the term “bad boss” and what comes to mind? Scenes of red-faced people berating subordinates in public. Smarmy souls taking credit for other people’s work or saying one thing and doing another. Cutting remarks. Yelling. Feel free to continue — we’re sure you can. This is iconic […]
By Hannah Marr SEO has become one of the most important aspects of marketing for businesses large and small. Yet for smaller businesses, competing with the top dogs for search results can be tiresome work without very many rewards. In order to better understand how we can make SEO work for small businesses, I reached […]
The mobile workforce is expected to reach 1.3 billion by 2015 and there are already an estimated 42 million freelancers operating virtually in the workforce. Mike Pugh, an expert in the world of mobile work and executive at eVoice, a virtual phone system helping thousands of mobile workers and small businesses stay in touch, can […]
There are currently 38 million home based businesses in America. Due to the cost effectiveness of running a business out of one’s home, a new home based business appears every 12 seconds. Small business owners have many options to help reduce not only costs, but their carbon footprint by using the space they already have. […]
Another fine product made in the United States comes from Pendleton Woolen Mills of Washougal, Washington. Pendleton Woolen Mills produces a small group of colorful blankets inspired by America’s great open spaces that are a fitting and cozy ode to our great national parks.
Marketers fiercely battle for sales and it seems as though everything is up for grabs as a billboard. An Internet casino once paid a couple $15,000 to name their newborn son “GoldenPalaceDotCom” Silverman as a way of promoting their venue. The same casino once paid a woman to tattoo their URL on her head.
There are a lot of factors that go into the analysis of why businesses fail, but here are ten to consider as your plan your venture and fine tune your small business goals and strategies: 1. The business had insufficient financing. 2. Not enough “due diligence” research was conducted prior to opening. 3. No marketing […]
Brazil’s franchise industry is booming. The Brazilian Association of Franchising states that the sector has been growing 10% to 13% annually for the past decade. This year, Brazil’s franchising industry is expected to grow profits 15%, while the total number of franchises should rise by a further 10% to 2,031 brands. With 3,252 franchised stores, […]
Event Options (www.event-options.com) is a new tool for planning your events. It has the largest selection of event products and services online—all available for rent. With thousands of items to choose from, Event Options makes it easy to plan corporate events, weddings, B’Nai Mitzvahs or other social events. It also features professional planners, photographers and […]
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