Are you giving a talk, speech or presentation? Make sure you video your presentation. Maximize it by getting publicity via YouTube and Vimeo. Use the content over and over again and generate further interest for your efforts. Tweet it, post it on facebook and don’t forget to offer it to local TV stations who might […]
The NFL consulted with the IFA to develop the NFL Franchising Boot Camp program that will take place this month at the University of Michigan. The four-day program offers former and active NFL players the opportunity to learn about franchise industry opportunities from franchisees, franchisors, professors, former players and executives.
If you’re undecided about exhibiting at the upcoming IFA International Franchise Expo in New York City from June 20 through 22 because your brand is not registered to sell franchises in New York State, relax. The state recently renewed a limited exemption for U.S.-based franchisors and international companies from its franchise-sales regulations, allowing franchisors that are not […]
Are you eager to start a business that you can run from home, your car/van or backyard but don’t know what biz to start and how to get it up and running? Join us for our new Saturday web feature: Startup Saturdays. Each Saturday at 8 am EST we’ll post information about a hot business […]
The U.S. Chamber of Commerce’s annual event—America’s Small Business Summit— empowers you to make a big impact. By uniting with small business owners, managers, and entrepreneurs from across the country you will have the opportunity to learn, network, and discuss common legislative and management concerns. The event will allow you to access the experience and […]
Small businesses are the backbone of the American economy, generating eighty percent of jobs and half of GDP. They also create the foundation for healthy, diverse neighborhoods and strong local economies. So why are we starving these vital enterprises? What can we do? Locavesting by Amy Cortese, is a call to rethink the way we […]
Fernando Lorenzo, Minister of Economy and Finance of Uruguayand Jose W. Fernandez, U.S. Assistant Secretary of State for Economic and Business Affairs, are confirmed keynote speakers at the Second Annual Trade Americas Expo: Creating an Environment for Business Opportunities in the Hemisphere, hosted by Latin Trade Group in partnership with the Inter-American Development Bank (IDB), June 20 – 21 […]
Restaurants dominated social media conversations last year, with Starbucks, Burger King and McDonald’s each generating more than 2 million comments, according to research from PQ Media/uberVU. The report also found that the top three categories — restaurants, beverages and consumer technology — generated 70% of the social media conversations in 2012.
ExhibitCraft, Inc., a leading full-service trade show display design firm, will host ProFest Twenty Thirteen at its Wayne, NJ headquarters on Wednesday, April 24, 2013 from 9am-2pm. The show is designed to help business professionals learn how to supercharge their businesses’ marketing efforts with promotional products. Attendees that register can attend an educational seminar at […]
A powerful tool that can get overlooked in the big picture of marketing a small business is positioning the company as an active member of the community. Showing your support for important causes that affect the lives of locals is an important and effective way to create a loyal customer base. Schoola, a new online […]
Many entrepreneurs consider owning their own business as living the American dream, and although the operation manuals and established brands are advantages to franchising, potential business owners need to do their homework and recruit a customer base. Michael Waller of The Entrepreneur’s Source suggests that entrepreneurs spend time with a franchisee and be prepared to […]
Debbi Fields, founder of Mrs. Fields Cookies, spoke at the annual Women Entrepreneurs “WE” Inspire conference about her journey from cookie-baker to global franchisor. Fields said she faced challenges including doubting family members and reluctant investors, and she attributes her success to passion, perfection and perseverance.