Word of mouth is still a great marketing tool and you should plan a campaign to contact your satisfied clients and ask if they will write you a one or two sentence testimonial that you will post on your website. If at first you don’t get a good response, consider offering an incentive, such as […]
The CLIF BAR was created when biker Gary Erickson was nearly finished with a 175-mile bike ride in 1990, he couldn’t bear to eat one more energy bar–too boring and tasteless. “I could do better than this,” he said. The rest, as they say, is history!
Want to professionalize your pet-sitting business and gain insider access to discounted insurance, member programs, services and benefits? Join PSI, Pet Sitters International. Since 1994 PSI has educated and supported thousands of animal lovers and entrepreneurs with a desire to start pet-sitting businesses and turn their passion into profit. With more than 7,000 members, PSI is the […]
Crystal Custom Eyewear founders, Bruce Coustillas and Terry Ruffo, recognized a void in the industry of past promotional tools and the inability to reach all spectrums of a companies marketing strategy, both digital/social media and print. The first promotional and advertising product was created in 1789 for George Washington’s Presidential campaign. Until now, several industry leading […]
The National Federation of Independent Business (NFIB) Young Entrepreneur Foundation today announced that the scholarship process for the class of 2013 is now open and accepting applications for the NFIB Young Entrepreneur Awards. Each year, the NFIB Young Entrepreneur program offers non-renewable scholarships that recognize young people who have demonstrated entrepreneurial spirit and initiative with […]
A United Kingdom-based dairy farm spray painted a QR code on a Fresian cow. Scan the cow with your smartphone and you’re led to information about her bio and the dairy farm.
As a 28 year, innovative manufacturer and importer in the apparel, corporate and promotional products business, Pacific Emblem Co. has a cool way to market your business. By marrying the QR code (or as the company calls it – “their Smart Code”) together with their full-color printed Smart Tags, they have created the uZAPPit™ Smart Tag. The […]
Tips to help small business owners connect with customers for the holiday season. By Connie Certusi Executive Vice President and General Manager Sage Small Business Accounting With the holiday season right around the corner, many small business owners are planning for the busiest time of the year, and it’s the perfect time to appreciate your […]
With small businesses representing more than 99 percent of businesses in the U.S., it may seem that they would have a wealth of resources to turn to for support. Yet the majority say they feel alone, according to new research by The UPS Store. The research shows small business owners feel they don’t get the […]
When a business leader calls for the creation of a Facebook page and a witty Twitter handle, he often believes the social media strategy is in place and he returns to his “core” duties. The problem with this is that for any business in 2012 and beyond, social media needs to be considered a core […]
The Plexi-Craft company that manufactures the clever magazine rack is headquartered in Long Island City, New York.
For maximum transparency, restaurants ranging from fast-casual superstar Chipotle, to indie eateries favored by foodies, to massive fast-food chains like Domino’s are all turning to the open kitchen. The open kitchen trend seems to have been born in big cities such as New York, where chefs cooked within view of diners largely due to space […]