SALES TRAINING POWERHOUSE

Hat´s off to nation´s premier sales company -
they train small biz & Fortune 500 giants.

Steven Bookbinder is the president of D.E.I. Franchise System. The company started franchising in January, 2003. The company has helped a wide variety of businesses achieve record-breaking growth. There are currently 33 franchisees around the globe.

D.E.I. Management Group is recognized as one of the nation´s premier sales training companies. D.E.I. has trained more than 500,000 salespeople in North America, South America, Europe and Asia who represent more than 9,000 companies ranging from Fortune 500 companies to startups. Clients include Chevron Texaco, Exxon Mobil, EMC Corporation, Lexis-Nexis, Blue Cross and Blue Shield, Cablevision and Cox Media.

D.E.I. specializes in instructor-led workshops that teach sales professionals how to gain more appointments, sell more efficiently and manage more effectively. Face-to-face training is complemented by a wide array of support services, including eLearning, books, tapes, live seminars and live webinar/teleconferences. D.E.I. workshops can be customized to cover 256 different themes and D.E.I. also offers custom-developed keynote and kickoff speeches, and business writing training.

The company began franchising in January 2003 mainly as a result of the increased cost of travel associated with the Sept. 11, 2001, terrorist attacks. While still maintaining its national reputation, franchising has allowed D.E.I. to "localize" its training workshops through its franchisees who have a strong understanding of the needs of their respective markets.

Now, almost everyday, D.E.I. instructors walk into training sessions across the United States and five other countries to instruct sales professionals on the three most critical aspects of the sales process: how to gain more appointments, sell more efficiently and manage more effectively. The impact that D.E.I.´s sales techniques can have on sales forces is impressive.

Steven J. Bookbinder, president of D.E.I. Franchise Systems, said the sales culture of one of his company´s long-term clients was "transformed from top to bottom" using D.E.I.´s techniques and that sales have doubled in every category since training began.

"When we help someone, we actually change their lives," Bookbinder said. "People want to feel proud of what they do. We help people achieve that goal. In turn, our instructors get applause at the end of the day. How many people get to experience that at the end of their work day?"

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