DREAMY OPPORTUNITY

$1 million a year for booming custom-made mattress franchisees.

VERLO MATTRESS FACTORY STORES: At-A-Glance Headquarters: W3130 State Road 59 P.O. Box 298 Whitewater, WI 53190 800/229-8957 www.verlo.com Concept: Verlo Mattress Factory Stores is the nation´s largest Craftsman-Direct mattress retailer. Verlo mattresses are custom made and handcrafted at locally owned retail/assembly stores to meet individual customers´ specific needs and preferences. The Craftsman-Direct philosophy "which eliminates the middleman" ensures that customers get the highest quality custom-made mattresses available on the market today for the best value cost. In addition to its mattress lines, Verlo also sells adjustable beds, futon sofa sleepers and bedroom accessories. Verlo mattresses range in price from $199 to $2,100. Training and Support: Verlo offers a comprehensive two- to four-week training program that is individually tailored to the strengths and weaknesses of each franchisee and covers every facet of operating a Verlo franchise. Orientation and training takes place at its company headquarters in Whitewater, Wis., and continues onsite for franchisees and their staff in their respective market. Onsite training can last from one to four weeks. Verlo works with its owners on site selection and provides market overview, real-estate evaluation, demographic studies and media analysis. MyVerlo.com is the company´s main communications vehicle and the web-based system allows individuals throughout the Verlo system to access 24 hours a day from any web browser, a wide variety of information from store monitoring and sales tracking to continuing education and communications boards.

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