Starscapes home-based business opportunity

DREAMY OPPORTUNITY

$1 million a year for booming custom-made mattress franchisees.

Dave R. Young, President; Jesse Zellmer, Franchise Awards Manager; Mike Schweiger, Vice President, front to back. The trio is ready to see Verlo?s sales soar to the top of the $7 billion mattress industry. The Franchisor is now targeting multi-unit operators.

The sleep products industry is a $7.7 billion business and Verlo Mattress Factory Stores, a leader in the field, is poised for continued growth.

Dave R. Young became president of Verlo in 2001 when he was only 33 years old, and although he considers himself an "old soul," he´s taking advantage of cutting-edge technology and an extremely efficient business model to solidify Verlo Mattress Factory Stores´ position as not only the nation´s largest Craftsman-Direct mattress retailer but also as a solid franchise opportunity because of its streamlined repeatable business model, low entry cost, minimal labor requirements and high earnings potential.

With 73 locations in 11 states, Verlo is the only franchise opportunity in the billion-dollar retail sleep products industry. Verlo is unique because it is the only retailer offering custom-built mattresses offered by their highly trained craftsmen who not only educate and assist customers on their sleep support needs, but have first hand knowledge and input as to how to actually build the custom sleep set. Each mattress is handcrafted to order in Verlo´s franchised assembly facilities to customer´s individual and specific needs or preferences, typically just days before it is delivered.

"It´s the quality. It´s the combination of old-world craftsmanship combined with the technologies of today to create a product that?s superior to anything else in the market," Young said.

Young was only 18 and just out of high school when he joined Verlo as a store manager in Crystal Lake, Ill., in 1985. Three years later, he tripled the business of a Verlo store in Wheeling, Ill., in only six months. He joined the company´s home office as a general manager in Whitewater, Wis., in the early 1990s before being named president in 2001.

Young attributes his success to having a good instinct for business and a knack for making the right moves at the right time. "Since I had become a general manager while still in my 20´s, I was comfortable with the pressures of leadership,"said Young, who labels himself an "old soul" because he embraces the classic teachings of quality gurus Edwards Deming and Michael Gerber. "In fact, I thrive on those same pressures still to this day. I like being responsible for my success and the success of others who have signed on for the opportunity in a major way."

With a solid infrastructure and personnel in place to support increased franchise growth, Franchise Awards Manager Ken MacKenzie has termed 2005 as Verlo´s "coming out party."

With 33 franchisees operating 73 locations, Verlo is looking to add 12 new franchisees in 2005 and maintain that pace at least through 2007.

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