SPENDING TRENDS
Who is more likely
to pinch pennies in a down economy?
Men or Women?
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| TD AMERITRADE surveyed men and women and found their saving habits vary, but everyone agrees that the new TD Ameritrade sports stadium in Omaha will serve the entire community well. The types of sports and events that will be featured have values that represent the core beliefs of the company. It's a win-win stadium! |
Years of managing household expenses may have paid off for women in this severe recession. The below survey findings indicate women have been more successful at cutting expenses across categories recently. Women are more likely to pinch pennies in a down economy.
A new survey by TD Ameritrade finds that women are shopping less and cancelling vacations more than their male counterparts.
Women are cutting back more on discretionary expenditures than men in poor economic times according to a new survey conducted by Opinion Research Corporation on behalf of TD Ameritrade Holding Corporation. Of those who participated in the survey, 86 percent of women reported spending less on elective expenditures compared to 78 percent of men.
When asked specifically about the lifestyle changes that have been made in the past 12 months due to the current economic environment, those surveyed provided the following responses:
• 58 percent of women are eating out less, compared to 48 percent of men.
• 54 percent of women are buying fewer clothes and shoes, compared to
40 percent of men.
• 4 percent of women are shopping more at discount stores, compared to
37 percent of men.
• 36 percent of women are cutting back on charitable giving, compared to
26 percent of men.
• 31 percent of women have cancelled or postponed vacations, compared
to 22 percent of men.
“More and more women are now responsible for managing the family’s finances, and they are more cost-conscious as the economy tightens their purse strings,” said Paula DeLaurentis, managing director, strategic alliances, TD AMERITRADE. “As a result, women are cutting back on daily expenditures and luxuries now more than ever.”
The survey also revealed that the down economy has affected the lifestyles of people living in the Northeast during the past 12 months, more so than any other region in the United States, particularly the West.
Key findings include:
• 52 percent of those surveyed from the Northeast have postponed a major purchase
compared to 39 percent of those from the West.
• 19 percent of those surveyed from the Northeast have postponed adding to the family, such as, pregnancy, adoption and foster children, compared to 7 percent of those from the West.
• 50 percent of those surveyed from the Northeast are buying fewer clothes or shoes
compared to 44 percent of those from the West.
These results are based on a survey conducted by Opinion Research Corporation of Princeton, New Jersey, on behalf of TD AMERITRADE. Eight-hundred-and-one (801) adults who are age 21 or older and are employed full or part-time, self-employed or retired, participated in a telephone survey conducted May 28-31, 2009.
Survey participants across the country were asked to share their views on how the current economic environment has affected their lifestyle and outlook. The margin of error in this survey is ±3%. This means that in 19 cases out of 20, survey results based on 801 respondents will differ by no more than 3 percentage points in either direction from what would have been obtained by seeking the opinions of all eligible US adults who are 21 years of age or older and employed full-time, part-time, self-employed or retired. Opinion Research Corporation and TD AMERITRADE are separate, unaffiliated companies and are not responsible for each other’s products and services.
Opinion Research Corporation is a leader in global market research with expertise in Information Technology and Telecommunications, Healthcare, Financial Services, Public Services and Consumer Behavior. For more information, please visit www.opinionresearch.com.
TD AMERITRADE Holding Corporation, through its brokerage subsidiaries, combines innovative trading technology, easy to use and understand investment tools and services, investor education and superior client service to create a market-leading financial services experience.
Now home to the award-winning thinkorswim trading platform and the Investools investor education program, TD AMERITRADE provides millions of retail investors, traders and independent registered investment advisors (RIAs) with the tools, service and support they need to help build confidence in today’s rapidly changing market environment. The Company’s common stock trades under the ticker symbol AMTD. For more information, please visit www.amtd.com.
Play Ball!
The company has purchased naming rights to the Omaha Baseball Stadium. The Stadium will become “TD AMERITRADE Park Omaha.”
In 2011, TD AMERITRADE Park Omaha will usher in a new era in sports, entertainment and community development for the city of Omaha.
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