VISIONARY VENTURE
Seeing is believing for clients who rush to buy Video Business Cards on CD-ROMS.
Holly Woolsey launched her own Video Business Card business after she researched the concept to implement in the real estate firm where she was working at the time. John Kailunas II
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| Edward Zito is the company founder and president of the innovative Infinite Market-ing. The company has created the all-new Video Business Card, a CD about the size of a standard business card. The "card" contains a 60 to 90 second video message that can be updated to grow with the bus-iness. Hats off to this dynamic gentleman! |
Looking for a state-of-the-art business opportunity that won’t cost a fortune to get started? Consider tying in with Infinite Marketing, the folks who bring us the excitingly new “Video Business Card.”
The Video Business Card (VBC™) brings the 200-year-old paper business card into the 21st century. Ben Franklin was one of the first to use a “Calling Card” and nothing much has changed with it since. That is, until now. Infinite Marketing introduced the VBC in 2003 and the world has taken notice.
Edward Zito, the company founder and president, says, “The universal appeal is amazing. We are getting requests for purchasing the VBCs and for Distributorship information from all over the world.”
The VBC is a CD about the size of a paper business card with all the standard contact info on the label. But when it’s placed in a computer, it auto-starts and becomes a complete marketing program. The most important feature is a 60-90 second video message from the business owner or professional explaining the benefits of doing business with him or her. It drives people to your website because there is a direct link on the VBC. With one click, prospective clients can visit your website to learn more about your services. Additionally, there is a direct link to your e-mail so people can easily contact you for more information or to schedule an appointment. Other features include a printable document such as a company brochure or coupon.
There’s even a photo slide show which provides a way to showcase your products or facilities. For example, a Houston Country Club has a slide show featuring several scenic golf holes and their club house.
John Kailunas II was interested in having Infinite Marketing to create Video Business Cards for the 90 securities brokers employed at his $9-million-a-year financial planning firm, Regal Financial Group. But after speaking with Ed Zito, Kailunas was convinced that not only was the Video Business Card concept terrific for his brokers but he wanted to purchase a distributorship as well.
“It’s such a great marketing tool. The company permits you to market the concept anyway you like. It is perfect for a Mom and Pop situation or you can grow the business into a very large enterprise,” said the human dynamo.
Believing in the potential, Kailunas has purchased the distributorships (15) for the entire state of Michigan. (Infinite Marketing uses U.S. Congressional Districts to determine the territories for distributorships.)
“Infinite Marketing includes everything you need to get started at a great price. They even include a silk fern and folding bar stool for props that you could use in creating the video for each customer,” said Kailunas. “I see this becoming a million-dollar-a-year business for me in only about a year. I just made $10,000 on one order,” he said.
Another distributor, Holly Woolsey was working on a marketing plan for a real estate agency in Florida and called Infinite Marketing to talk about ordering the Video Business Cards for her company. She was told there was no distributor in her area of Florida to handle the order and after learning more about it and looking into the Infinite Marketing business model, Holly Woolsey purchased the territory and started her own company: Digital Dimensions.
“I no longer work for the real estate agency. I now enjoy complete freedom and flexibility to set my own hours and work when I want to as a Video Business Card Distributor,” said Woolsey.
“Having never been a sales person before, I was a bit unsure of how I would do, but Ed’s concise, easy-to-follow training course and manual are so straightforward I recouped my investment within 90 days. The average sale I write now is about $7,000. Not bad for an individual who never worked in sales!
“I have a wide variety of clients ranging from a kitchen design center to Port Canaveral [a cargo ship port] to the local sheriff’s office. The sheriff’s office uses the Video Business Card as a recruiting tool at job fairs. Plus, once the VBC is created it only cost the clients as little as $100 to update the card when their information needs to be changed,” said the ace entrepreneur.
“I like being a part of a business that is unique and cutting edge. The training is thorough and so practical. I know I am selling something that is really valuable to my customers,” said Woolsey.
Zito has a long history of developing a new product and expanding through a network of distributors. In the 80’s he launched the Trump Card, a photographic business card. He established more than 600 franchises worldwide. “Although it was a new concept, I knew the Trump Card would be a highly effective and affordable marketing tool.” said Zito. “That proved to be true, as sales grew to over a million cards a month. We started an industry,” he continued. “Today, it’s hard to find a realtor or insurance agent without their photo on their business cards.”
In fact, the Trump Card became so popular, Donald Trump sued in an attempt to stop Zito’s trademark approval of the Trump Card name. However, Zito said he looked at that adversity and saw an opportunity. “It took me a year, but I finally got to Donald and spoke with him directly. After a few conversations, he decided to drop his law suit, endorse the Trump Cards, and be featured in our national ads.”
Zito sold his Trump Card business about 10 years ago. He envisions the VBC far exceeding the popularity of the Trump Card. He said, “We call it a Video Business Card but we should call it a Video Communications Card because it does so much more than provide your contact information. Whenever someone is considering doing business with you, they basically want to know one thing, ‘Why should I do business with you?’ They don’t want to siphon through mounds of paper work for the answer. The Video Business Card gives you an opportunity to provide that answer in 60-90 seconds, and in an interesting way. Combine that with the VBC being interactive, having links to your website and e-mail link, as well as your printable company brochure, and you have a complete marketing program that fits in your shirt pocket. When you consider that it cost less than a modest 4-8 page brochure, it’s no surprise the VBC popularity is zooming.”
Infinite Marketing provides a turn-key program for $14,900, which includes all the video equipment, a comprehensive five-day training program, a proprietary presentation disk to be downloaded on your laptop for professional presentations not to mention all your marketing materials. Infinite Marketing is the first-to-market with the VBC and the only company offering it as a business opportunity. The distributor makes the sale, shoots the video, and simply sends it to Infinite Marketing where they do all the programming and duplication, freeing the distributor to focus on sales. In addition, they offer a full line of marketing materials, including everything from website development to brochures.
Zito states, “Our distributors are trained in assisting their clients in every aspect of creating a Video Business Card that becomes a highly effective marketing tool. Distributors aren’t just selling a product; they are providing a value-added service by helping their clients increase their sales and profits. We are providing a rare opportunity and a vehicle to help distributors achieve their financial goals. We have a proven track record of training hundreds of distributors to build successful businesses. We are not looking for videographers; that’s the easy part.
We are seeking people who are sales and marketing oriented. Experience is not as important as their ability to recognize, and be on the forefront of a trend-setting product. If they have the passion to succeed in their own business, we can teach them how to build successful distributorships, that’s our expertise.” •
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