Starscapes home-based business opportunity

FROM OUR BOOKSHELF

How To Start A Home-Based
Web Design Business
By Jim Smith
(Globe Pequot, $17.95)

Jim Smith is a web designer and trainer who has put his expertise into this guide. You'll find tips on everything from honing your web design skills and estimating your startup costs to ideas on finding and keeping customers.

The author owns Blarneystone Internet Services, a home-based biz in Connecticut that designs and hosts website for small to medium sized companies. For three years, he served as training specialist and webmaster for United HealthCare Learning Institute, during which time he launched and maintained the company's wesite and created web-related training seminars and classes.

Secrets Of Question Based Selling:
How the Most Powerful Tool in Business Can
Double Your Sales Results
By Thomas A. Freese
(Sourcebooks, $24.95)

Nobody like receiving cold calls and it can be even tougher to make them. Salespeople need this vital tool. Thomas Freese, a salesman himself, has put his insight into this new book. He offers ways to master the art of what he calls "question based selling" and has packaged it for you to learn.

By asking questions of your target, you can actually guide them to hear your entire pitch. Closing the deal, therefore, seems much more likely to occur. According to Freese, the average sale requires 5 closing attempts before prospects are ready to make an emotional commitment, but the average salesperson never makes it to the fifth attempt. For more information on Tom and the book, visit www.qbsresearch.com.

The Career Fix-It Book
By Diana Pace
(Sourcebooks, $14.95)

You might be at a crossroads: you are not quite ready to take the entrepreneurial plunge and start your own business, but you know you can't take another day in your present job. Diana Pace's new book could help you find the right career path and get on it until you start your own business. Or, you might find that you are able to exercise your entrepreneurial energies in a regular job working for someone else who permits you to be free and creative in your work.

The book will help you take full advantage of opportunities that exist at your current job and help you to create a positive work environment. You'll also learn to keep work issues our of your home, allow your fantasy career to become a reality and identify what factors influence your career decisions. Mold your job to suit you better until you are ready to start your own business.

Diana Pace is a licensed psychologist and the Director of the Career Planning and Counseling Center at Grand Valley State University.

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