Having a small business doesn’t mean that you have to do things on a small scale. With the wide spread use of social media, or what some people call conversational media, you can get your message out to the public in a big way. Take a look at some of the bigger brands out there—JetBlue, […]
Alan Katz is the president of a unique personal fitness franchise called EduFit. The concept permits small groups of people to workout with customized training. This cuts costs to clients and studio owners benefit from the opportunity to maximize client revenue. EduFit sacrifices nothing in the process. Monthly fees and long-term contracts are eliminated and […]
With a phone in the basement of his suburban St. Louis home forwarding calls to his cell phone, Bernie Squitieri launched Arnold Taxi in November 1995. His fleet of vehicles consisted of a 1989 Chevy Caprice. Having moved to St. Louis from the Bronx, where he was general manager of one of the borough’s largest […]
You may already know that defining and communicating your unique personal brand on the job is a powerful way to further your career. But have you ever thought about the connection between your personal brand and your company’s brand? What role does that “connection” – or lack of a connection – play in your career […]
Check out our newest issue landing on the stands this Spring!
Born in Kiev, Ukraine, Denis Stepansky moved to America at the age of 19. Settling in New York, he graduated with an IT degree from Brooklyn College in 2001. His dream was to make it big in America. Today, he is the president/founder of ItsHot.com, an online discount diamond jewelry and watch store, with a […]
Most people are familiar with the term “Web 2.0,” which refers to a second generation of web development and design that focuses on fostering social networking via the web. Innovative companies are beginning to embrace Web 2.0 as a way to enhance communication, information sharing, and collaboration, thereby allowing them to work smarter rather than […]
Check out our newest issue landing on the stand before March 2010.
Businesses seem to be waiting for government stimulus money to trickle down into their cash flow. Unfortunately, few people seem aware of the glacial slowness of big government. Rather than wait on the Fed, businesses can create their own stimulus plan. While in this economy it’s hard to increase sales, it’s easy to focus on […]
Flat broke and out of work, in 1964 Wayne Gey answered a classified ad for an errand boy at a Tampa, Florida, company that installed fire sprinklers. Gey was ambitious but he never imagined he’d wind up owning a company that posts sales of $81 million a year installing automatic fire sprinkler and alarm systems […]
Check out our newest issue landing on the stand before January 2010.
Ken Pendery Jr., president and CEO of First Watch , Inc., doesn’t mind sitting down and talking about his 80-restaurant chain that spans 11 states, but he would much rather be sitting in a First Watch dining room, having a cup of coffee with the general manager and learning what’s working and what’s not. “I’m […]
Do you think this green thing will take a back seat now that money is tight?” I now hear this question more than any other. Times are uncertain, so who really knows what corporate priorities will be over the next year or two? But at the risk of being dead wrong very soon, I’ll venture […]
Check out our newest issue landing on the stands this Winter!
When Steve Riggs launched his outdoor lighting business in 1999, he came up with a clever way to slip inside gated communities in order to distribute advertising flyers. “I waited for a mail man or delivery truck to go through the gate and I slid in behind them while the gate was open,” he recalled. […]
The economy is nothing short of “lousy.” Business is really tough. Customers are canceling events. A local party and event rental company asked its team what they could do to create an adequate amount of revenue to survive the recession. The group had the benefit of being together for a number of years. They wrote […]