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Small Business Missing International Opportunities

[ 0 ] Aug. 21, 2014 | SBO Editor

international sales

International selling opportunities are being missed by small businesses.

Small businesses are missing out on an opportunity to sell their goods and services on an international level. Small businesses in the U.S. may be leaving money on the table by failing to offer products and services internationally, said a survey conducted by Exact, a business software company. According to Exact, only one in three small business owners surveyed are offering their services and products internationally.

Going International

“‘Made in the USA’ doesn’t have to mean just selling in the USA – for some that significantly limits opportunity for growth,” said Steve Leavitt, GM of U.S. Cloud Solutions for Exact. “For many small businesses, the idea of conducting business internationally is simply too daunting. It doesn’t need to be that hard, however. The gateway to successful small business expansion across borders is closer than most think.”

According to the survey, 66 percent of small businesses don’t offer services or products internationally. This number doesn’t square with the fact that “revenue growth” (75 percent) and “attracting new customers” (64 percent) are the top two priorities for those same small businesses – priorities many companies could address by tapping international markets.

“Not every small business has an opportunity to achieve success internationally, but it’s likely that many viable candidates are leaving money on the table,” added Leavitt. “With the ability to expand globally using business technology in the cloud and by leveraging partners, we expect to see more businesses test the waters in the coming years.”

Exact polled more than 300 U.S. small businesses in March 2014. The survey included questions related to business planning and priorities.

Exact Online is a product of Exact, a global company with 30 years of experience in manufacturing and wholesale software, serving 100,000 customers worldwide and 10,000 in the U.S. Small business manufacturers and wholesale distributors in the U.S. can access a free trial of Exact Online software at http://www.exactonline.com/pricing/trial.


Since 1984, Exact has been serving SMBs with information technology to launch and grow their businesses. As a global solution provider with more than 1,800 employees worldwide, Exact helps 100,000 local and international companies run their business every day. Exact is headquartered in Delft, the Netherlands and has been listed on the NYSE Euronext Amsterdam since June 1999. The company’s revenues in 2013 amounted to €213 million. In the U.S., Exact’s business unit, Cloud Solutions, is headquartered in Newton, MA.

Exact Online  offers the advantage of flexible cloud delivery to enable customers to quickly and cost-effectively streamline time-consuming tasks such as logistics, CRM, production and inventory management, so business owners can focus on growing their businesses. The platform, available via affordable monthly subscription, integrates seamlessly with QuickBooks.

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Category: Features