How can small businesses attract local customers? Many small businesses are looking for new and creative ways to get more attention. Big box merchants and internet vendors continue to challenge local merchants and cities and towns are devising sophisticated ways to stand out.
Yiftee (yiftee.com) created a clever solution that puts gift card capabilities in the hands of smaller shops and inspire consumers to shop local. We have great examples of how the process works – and timely tips on why small businesses should Think Local, Buy Local, Be Local.
Top Ten Reasons to Think Local, Buy Local, Be Local
1. Money spent locally stays local: When you buy from locally owned businesses significantly more of your money stays in your local economy.
2. Support community groups: Non-profits receive an average 250% more support from small business owners than they do from large businesses. Large firms often contribute to the area where the corporation is headquartered, not necessarily, where they do business.
3. Character: The local one-of-a-kind businesses where you live eat and have fun are a major part of your community’s character and identity.
4. Reduce environmental impact: Locally owned businesses are often located in a downtown or city center. This means less development on the fringes, contributing less to sprawl, energy use and pollution. Additionally, local businesses source more of their purchases locally, meaning less transportation of goods and more dollars staying in the local economy.
5. Create more good jobs: Merchants are the largest employer nationally and in communities, providing good opportunities for residents.
6. Better service: Merchants take time to know their customers, and often have a better understanding of the products they are selling.
7. Invest in the future: Local businesses, often owned by local residents, are more invested in the community’s future, and less likely to leave.
8. Put your taxes to good use: Businesses in town centers or downtowns generally require less investment in infrastructure and make better use of public services as compared to nationally owned stores.
9. Products geared toward residents: Local merchants are more in tune with their communities and customer base, leading to a product offering best suited to the local environment.
10. Attract the innovators: In an increasingly standardized world, it is not surprising that highly skilled thought workers and entrepreneurs prefer to settle and invest in communities with unique character and a distinctive environment.