CASE STUDY: Murry & Kuhn Family and Cosmetic Dentistry
Dr. Don Murry III is part of the Murry & Kuhn Family and Cosmetic Dentistry practice outside of Richmond, VA.
Once Murray joined the family practice in 2010 he saw that the marketing efforts were non-existent. With no computer experience, Murray knew in order to reach a broad range of prospective clients he needed to take the practice online.
1&1 MyWebsite provided Murry & Kuhn Family and Cosmetic Dentistry with tools and easy to use software to create and manage their own professional website.
It can be said that for the Murry’s, teeth are in the family. Over 30 years ago Dr. Donald Murry founded his solo practice with only four employees. Over the years the practice has grown to five doctors, including his two sons and daughter-in-law and even recruited his wife as Office Manager. With the addition of Dr. Kuhn, the practice now spans three different locations serving a wide range of clients across the Richmond, VA area. Despite the growth in employees, the dentistry still lacked a complete marketing campaign. When it was time for Dr. Don Murry III to join the practice, he helped upgrade the business to the 21st century with the help of 1&1 Internet’s MyWebsite.
A proven and popular marketing technique has always been “word-of-mouth,” relying on clients to recommend a company to their friends and family. However, in today’s technology-driven age, word of mouth is simply not enough.
“When I came onboard there was no marketing. None. Everything was by patient-to-patient word of mouth. We had a basic, cookie cutter website that we never used. We put an ad in the local county paper once every so often. That was the extent of our branding/marketing,” said Murry.
In 2010, as the newest addition to the team, Murry quickly realized “the practice could do more with their marketing efforts. A website was the perfect avenue to gain new prospective patients, as well as keep our current patients informed of what was going on at Murry and Kuhn Dentistry. I felt like we were missing a large population group by not having a well-oiled website,” said Murry.
No Experience Needed
Having no prior experience of website creation and management, Murry was hesitant to take on the project. However, with limited budget he was committed to finding a suitable solution.
“I had no prior experience with website building, coding, or anything of the sort. My perception was that it would be a nearly impossible undertaking but I was willing to give it a shot, mostly because we were unwilling to pay the big bucks for a firm to produce a website for us. I wanted something that felt personal, not a quick thrown-together site,” said Murry.
After some research online, Murry found 1&1’s MyWebsite product. Completely eliminating the need for code and technical back-end knowledge, Murry was excited to find a functional and streamlined DIY solution.
“Boy have my perceptions changed thanks to 1&1. As a business owner and practitioner, I didn’t have the time or energy to research how to code my own site. With 1&1’s interface, I had complete control to design it exactly how I wanted it. Every time I log on, I find a new feature they’ve added that I’m able to use on our website,” said Murry.
Murry continues to add to the practice’s website, adding effective elements that improve the client’s overall online experience.
“What I found most useful in designing the site was the ability to add text, pictures, videos etc. in seconds with the easy-to-use design tool as well as being able to add an html code/widget to integrate some of our patient management and communication software into the site to make it even better. Best of both worlds if you ask me,” said Murry.
As new trends and technologies emerge, companies have to be able to adapt in order to stay relevant with their consumer base. Murry knew that in the 21st century, taking advantage of the Internet was key.
“If you don’t have an online presence, you’re missing out on the upcoming generation(s) of the patient pool. Where older patients are used to finding you in the Yellowpages, younger patients are seeking you out via a Google search, Yelp, or Facebook,” said Murry.
With the help of 1&1 and the MyWebsite tool, Murry & Kuhn Family and Cosmetic Dentistry have an online presence they are proud to share.
“Since expanding to 2, and now 3 offices, we’ve become increasingly aware of the need for brand awareness and new patient population growth. Our 1&1 site has given us exponentially greater exposure online, has connected patients new and old, and has given us something that we’re proud to tell potential and current patients about. Though a very small investment, it’s been one of the best we’ve ever made as a practice,” said Murry.
For More Information
Contact 1&1 Internet Inc., 701 Lee Road, Suite 300, Chesterbrook, PA 19087, USA
1&1 Internet Inc. is a subsidiary of United Internet, a profitable public company with a market cap of more than $8 billion. Founded in 1988, 1&1’s global community is over 13 million customer contracts strong. 1&1 Group manages more than 19 million domain names worldwide. More than 70,000 servers run in 1&1’s seven state-of-the-art, green data centers. The company’s U.S. headquarters is located in Chesterbrook, Pa.