Do you long to make your ad go viral the way others have on YouTube and various social media?
These days, it seems like every marketer wants to create the next viral video hit like Evian’s “Baby&Me” (88 million views), Dove’s “Real Beauty Sketches” (63 million), or the most viral brand video of 2013, Turkish Airlines’ “Kobe vs. Messi” (137 million).
Virool.com has put together “The 5 Steps Any Advertiser, Brand, or Agency Can Take to Make Their Ad Go Viral.”
But according to Virool.com CEO Alexander Debelov — the viral video expert who helped spread the Kobe vs. Messi ad — most ads fall flat online because they don’t follow five proven steps:
Make Your Ad Go Viral Step #1:
ENHANCE VIEWER ENGAGEMENT
Show the video to a smaller sample of viewers and optimize it using analytic tools such as a heatmap of mouse movements and clicks.
Make Your Ad Go Viral Step #2:
TIME YOUR RELEASE
Pick a day and time to release your ad when you’ll need less views to reach the top of YouTube leaderboards (such as when other ads in your industry aren’t releasing theirs).
Make Your Ad Go Viral Step #3:
SEED YOUR INITIAL VIEWS
Before a video can be shared, a core group needs to see it first. Use a platform like Virool.com — or reach out to others on your mailing list — to get these initial views.
Make Your Ad Go Viral Step #4:
ACCELERATE THE FIRST 24 HOURS
Create additional marketing spikes during the first 24 hours to show YouTube algorithms high rates of views, likes, comments, and shares.
Make Your Ad Go Viral Step #5: FUEL THE FIRE TO KEEP IT GOING
When you see the pace of video views starting to slow, use more paid ad views and reach out to your biggest fans with new incentives for social sharing.
Alexander Debelov is the CEO of Virool.com. For more details on how to create viral ads — plus secrets from the Virool team on how it helped spread the most viral brand video of 2013 visit their website.