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Sage Survey on Mobile Devices

[ 0 ] Jun. 20, 2014 | SBO Editor

mobile devices

The new Sage SMB study on mobile devices finds that mobile devices and technology have an impact on customer service. Yet, the vast majority of businesses are not budgeting for mobile devices.  Sage North America announced the results of its second annual survey on mobile devices. Sage polled 1090 small and midsized businesses (SMBs) in the U.S. The Sage SMB Survey on Mobile Devices showed that slightly more than half of the businesses responding to the survey supply their employees with mobile devices (54 percent). This figure is down from 69 percent in the 2013 survey.

When asked about the positive effect mobile technology has had on their businesses, respondents said the biggest positive effect has been on customer service (70 percent). Business owners found mobile devices have also been helpful in performing business in the event of inclement weather (32 percent). Furthermore, they responded that mobile devices have been helpful in bringing more work to the company (21 percent) and by giving the ability to conduct meetings remotely (20 percent).

Mobile Devices and Your Business

“The Sage Mobile Device Survey shows that mobile technology makes doing business easier, empowers superior customer service and increases productivity,” said Joe Langner, executive vice president and general manager of mid-market solutions for Sage North America. “With important business functions like customer contact being conducted primarily on mobile devices, business owners are finding ways to take advantage of technology and are seeing mobility make a true impact on their business.”

One of the most surprising findings is that while mobility is clearly having a positive effect on business processes, most businesses are not budgeting for the cost of mobile devices. Slightly more than three quarters of business executives generally do not budget for mobile devices, preferring instead to purchase them as the need arises.  Five percent report that their business sets an annual budget for mobile items and sticks to it, while slightly more than one in ten (12 percent) set an annual budget and adjust expenditures as needed.

Other notable findings include:

  • Slightly more than half of the survey respondents (51 percent) personally use a mobile device to access work related information remotely (when away from the office or their main computer).
  • About two out of five respondents who use mobile applications are using a work-related application on their mobile device (other than a laptop) that connects to the cloud.
  • Employees most commonly use mobile applications for checking their email (96 percent), text messaging (84 percent), managing contacts (79 percent) and their calendar (71 percent), documents (65 percent), banking (60 percent) and social media (55 percent).

The survey was conducted by Sage between April 18 and May 4, 2014 among an independent panel of small and medium sized businesses in the United States. The margin of error for the executive respondents is +/- 5% and among mobile device users +/- 4% with a confidence level of 95 percent.

For more information on Sage mobile applications, please see here.

About Sage
Sage is a leading global supplier of business management software and services for small and midsized businesses. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs more than 12,300 people and supports more than 6 million customers worldwide. For more information about Sage in North America, please visit the company website at SageNorthAmerica.com.

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Category: Features