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Polaroid Introduces Fotobar

[ 0 ] Jun. 6, 2014 | SBO Editor

Fotobar

Polaroid Fotobar announced the introduction of its experiential retail concept as a national franchise opportunity. Launched in 2012, the company recently opened its flagship location at The LINQ in Las Vegas and operates four Fotobar stores in Miami, Boca Raton, Delray Beach and Orlando, Florida.

Polaroid Fotobar is a first-of-its-kind store that allows customers to “liberate” their photos by instantly printing their favorite pictures from their smartphones, Facebook, Instagram and other digital platforms, while transforming them into innovative and displayable works of art.

Fotobar

Serial entrepreneurs and brothers Warren and Ted Struhl founded Fotobar.  In working with Polaroid, they were able to infuse the start-up with the product recognition that comes with the iconic, 75-year old brand. The Struhls, who previously revolutionized the paper and snack food industries, leveraged their experience in developing more than 30 companies to launch Polaroid Fotobar and change the paradigm of how people interact with their digital photography.

“More pictures were taken in the past year than in all of history combined,” said Warren Struhl.  “We saw a tremendous opportunity to fill a void in the experiential side of digital photography and the estimated 1.5 billion digital images people take every day.”

Each location offers customers the ability to instantly print pictures from wherever they may reside using the popular Polaroid classic border logo format in five different sizes. In addition, customers can display their favorite photos through an extensive selection of custom frames, displays and unique photo products crafted from a variety of materials including canvas, acrylic, metal, glass and bamboo. Polaroid Fotobar locations also offer an array of Polaroid branded products and “Fototenders” who can help customers every step of the way to instantly turn their photos into lasting memories.

To expand its footprint, Polaroid Fotobar has embarked on an aggressive national growth plan by offering the concept as a franchise. The company is seeking single and multi-unit operators that possess a commitment to exceptional customer service and the resources to open their first unit within nine months

Polaroid Fotobar includes a variety of design options for franchisees, including a traditional 1,400 square foot store and a micro-retail experience. Initial investments will range from $135,000 to $439,000, depending on the type of Polaroid Fotobar concept selected.

“Since opening the first Polaroid Fotobar, we have received incredible customer feedback and experienced impressive sales that are exceeding the company’s expectations,” said Warren Struhl. “After fine-tuning the idea, we are excited to leverage our collective franchise experience and create an innovative and immersive retail concept that is positioned for tremendous growth nationwide.”

To learn more about franchise opportunities with Polaroid Fotobar, visit www.ownapolaroidfotobar.com.

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Category: Features