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Fast Shopping Via PowaTag

[ 0 ] Jun. 2, 2014 | SBO Editor


PowaTag is changing the way we shop. Comptoir des Cotonniers launches 10,000 boutiques overnight in worldwide showcase of game-changing PowaTag technology

It is the first true merger of online and offline retailing uses the revolutionary PowaTap mobile app to create buying freedom, say the innovators.

Leading French fashion retailer Comptoir des Cotonniers  introduced its revolutionary “Fast Shopping” concept recently as it launched over 10,000 virtual boutiques around the streets of major cities in France, including Paris, Toulouse and Marseille, powered by the innovative new retail app PowaTag.

PowaTag Technology

The new PowaTag technology is set to transform the way consumers shop and engage with retailers. Shoppers can use PowaTag to scan special tags and buy the latest fashions from Comptoir des Cotonniers anytime, anywhere in single click. After an initial three-minute set up time, purchases can be completed in seconds, with home delivery within 48 hours.

Comptoir des Cotonniers, part of the one of the world’s fastest growing retail groups, Fast Retailing, worked with partners including leading outdoor advertising specialist JCDecaux, telecom company SFR Régie, transport app provider Uber, and advertising agency Marcel to create the boutiques overnight, which take the form of everything from posters and bus stops to transports, coffe tables, notebooks and tote bags.

The Fast Shopping  campaign launched this morning by transforming the Publicis Drugstore at Champs Elysées in Paris into a boutique. Powa Tachnologies, who developed PowaTag, decided to host more than 100 representatives from partners and international press taking part in a walking tour of the virtual boutiques in the streets, before gathering for a launch event at the Intercontinental Paris.

Nancy Pedot, CEO of Comptoir des Cotonniers and Princesse tam.tam, comments: “As a leading fashion retailer, this is exactly the kind of innovation that we look for at Comptoir  des Cotonniers utilizing technology to better meet the needs of our customers. We are proud to be partnering with Powa   Technologies as we introduce the concept of “Fast Shopping” and redefine what multi-channel means for the retail industry.”

Along with Comptoir des Cotonniers, PowaTag has partnered with more than 475  global brands and retailers, with hundreds more in progress. Several leading brands attended for today’s global showcase of the transformational technology.

Dan Wagner, CEO of Powa Technologies, comments: “The Fast Shopping campaign is an exciting and  innovative demonstration of Comptoir des Cotonniers’ commitment to its customers. We are excited to help one of the world’s leading fashion retailers bring in an unrivalled level of buying freedom with the first full online and offline rollout of PowaTag.

“The technology will play a vital role in enabling the company  to meet the growing demands from shoppers with busy lives wanting to purchase in a multi-channel environment. With zero risk and zero up-front costs for retailer and consumer alike, PowaTag is a winning formula to engage with customers to both maximize footfall in-store and grow revenues online through fast, simple transactions.

“It is companies like Comptoir des Cotonniers that have implemented the rapid adoption and deployment of innovative solutions that will be the ones to come out on top in the new customer-focused paradigm.”

About Comptoir des Cotonniers

Since it was founded in 1995, Comptoir des Cotonniers, the French brand that pioneered affordable luxury, offers a full wardrobe for women of all generations and for every occasion in the day or evening. A French “effortless chic” fashion and lifestyle. Comptoir’s easy chic appeal is embodied by a mix & match of trendy and iconic pieces combining know-how, an ever-present pursuit of quality, attention to detail and affordable prices.


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Category: Features