Chef’s Roll, the rapidly expanding “LinkedIn for chefs,” has launched a new freemium option, giving chefs worldwide, from celebrity, Michelin-starred and James Beard award-winning to culinary school students and recent grads, access to Chef’s Roll’s worldwide network of chefs, culinary professionals, casting producers and robust resources at no cost. The freemium option is available at www.chefsroll.com/join.
Now, chefs from around the world can upload a profile photo, signature dish image, the name of their restaurant, their title and their bio at no cost. David Morell, chef de cuisine at Mandarin Oriental in Bangkok, was the first chef to complete his profile via this new option.
“The freemium option enables chefs to experience some of the extensive benefits of Chef’s Roll before fully committing,” said Frans van der Lee, technical co-founder of Chef’s Roll. “Newcomers will be surprised by the opportunities a Chef’s Roll membership affords, both online and off.”
Chef’s Roll In 45 Countries
The startup tech company launched in October 2013 in San Diego with its heartier profiles, which include an image and video gallery and space for a chef’s awards, press etc for $19 per month — or $99 per year , found at chefsroll.com, now featuring over 400 chef profiles, including 14 from the Michelin-starred variety, and used by chefs from over 45 countries. Among chefs already using the platform are Top Chef Season 4 winner Stephanie Izard of Girl & the Goat, Chicago; Michelin-starred Michael Mina, famed chef and owner of multiple restaurants; and James Beard award-winning Michael Anthony, Gramery Tavern, New York.
Based on the premise that the quality of a chef’s online presence almost never matches the quality of their cuisine, Chef’s Roll brings a chef’s career goals within reach by providing a clean, succinct and beautiful platform for sharing the breadth and intricacies of their culinary story.
Chef’s Roll is a heartier, more gussied up LinkedIn-like platform, just for culinary professionals, with additional resources designed just for the culinary world. As with the paid full profile plan, chefs using the freemium option are listed in the site’s searchable directory, have access to the worldwide job/stage board and receive a custom URL.
“Chef’s Roll is making the culinary world smaller. For example, a chef in India with a specific skillset is now easily found by a restaurateur in London who’s long been looking for a toque with her qualifications,” said Chef’s Roll co-founder Thomas Keslinke, who formerly ran a $42 million hospitality program at Deloitte & Touche. “New culinary school graduates are nearly being plucked from their graduation ceremonies and into a real working kitchen. And casting producers are contacting us daily in search of chefs with specific talents. It’s beyond expectation.”
Chef’s Roll is constantly making upgrades to the platform. Every few weeks, a new component is revealed.
“We’re building the largest professional chef network in the world, where chefs can promote their talent, career achievements, unique style and more through this interactive, cost-effective and sophisticated tool,” said Keslinke. “We have great respect for chefs and want to see them achieve their wildest dreams.”
Visit chefsroll.com for more information.
The thumbnail photo accompanying this post features Alexis Couquelet