Your three SMB data backup solution options.
By Pete Lamson
In today’s business landscape, companies are downsizing, profits are dwindling and organizations are trying to do more with less. The only thing consistently growing is the amount of data that needs to be backed up and stored.
Without question, today’s modern organizations run on data and when it comes time to guarantee that data is available to ensure continuity, every business – especially SMBs – should have a game plan on data backup. After all, be it a network crash or a hurricane, unexpected disaster results in approximately 40-60 percent of small businesses never reopening their doors.
The good news is that not all SMBs are ignoring the issue of data backup−some have contingencies plans in place. However, when Carbonite sponsored a survey last year through SpiceWorks™, it found that 30 percent of small businesses believe their data backup plan is insufficient, which underscores the need for businesses to embrace automatic data backup. What are the options? Well, when it comes to data backup, there are three schools of thought:
- Onsite Storage Backup: This type of backup resides within the physical confines of the business itself, making data recovery quick, easy and painless. The shortcoming of onsite backup, however, is just that – it’s onsite. On the occasion disaster strikes and damages the physical location of the business – whether it’s a hurricane, flood, fire, earthquake, theft, etc. – onsite storage is also lost. Case in point, as a result of Hurricane Sandy in 2012, some SMBs lost data that to this day has yet to be recovered…and may never be.
- Offsite Data Backup: After disaster strikes, some businesses are able to reopen after renovation or relocation. The speed at which this can be accomplished is a result of these organizations having some form of a cloud backup solution, which stores data backups offsite and out of harm’s way. The downside? While the cloud can help ensure data recovery, local copies are often destroyed and the recovery is only as good as the last time documents and files were backed up. Additionally, it’s not always the fastest option for recovery.
- Hybrid Cloud: The third option – the hybrid solution – offers a composite of both solutions. This mix, called a “hybrid backup solution” uses a blend of local and cloud environments to achieve its goals. Data lives on the local server as well as in the cloud at offsite data centers. The onsite backup allows the business to recover data rapidly in the event of a hard drive crash or broken server, and the cloud backup provides ultimate protection if something happens to the business location. By offering both solutions, hybrid is often considered a true disaster recovery solution.
Whatever your plan, most businesses can agree that flexibility, scalability and reduced cost are major considerations when making data backup decisions. At the end of the day, consider these solutions when looking at your current disaster plans and backup strategies and then implement the solution that best fits your needs before the unthinkable happens.
About the Author
Pete Lamson is the senior vice president of sales and marketing at Carbonite where he oversees customer acquisition, including direct and channel acquisition strategy and execution for the company’s consumer and SMB lines of business. Pete has 25 years of experience with emerging growth companies, having spent the majority of his career with technology solutions designed for consumers and the global small business community.