Bruster’s Real Ice Cream, voted #1 in the “Likely to Return” and “Likely to Recommend” categories among frozen treats in the 2014 Consumer Picks awards, is partnering with the International Franchise Association’s VetFran program to offer qualified veterans a 50 percent discount on the initial Bruster’s franchise fee of $30,000.
Bruster’s Reduces Franchise Fee
“Bruster’s appreciates the sacrifices made by members of the military, and we are a good fit for veterans. Almost 12 percent of Bruster’s franchisees were in the military,” said Jim Sahene, CEO. “We hope this incentive to open a Bruster’s helps veterans transition to a personally fulfilling civilian life.”
More than 200 made-from-scratch recipes comprise the Bruster’s treat collection. Every generous scoop of ice cream, sorbet, frozen yogurt and Italian ice is made in house, steps from where it is served to happy customers. Up to 38 flavors are made fresh daily and incorporated into milkshakes, sundaes, cakes and pies.
Patrick De La Rosa, a former member of the U.S. Army and U.S. Army Reserve/National Guard, became his own boss in January, when he opened the first Bruster’s Real Ice Cream in Savannah, Ga. “The best part is they give you a blueprint. Follow the instructions, and it’s easy.”
De La Rosa uses military battle rhythms to manage his operations, ensuring his team delivers consistently great products and service.
Along with the franchise fee discount, Bruster’s has a new design for shopping centers requiring a much smaller investment than its previous stand-alone shops. It combines indoor seating with “treat theater” customer engagement and an expanded menu featuring soft-serve yogurt and fruit smoothies.
“Veterans can be ideal Bruster’s franchisees,” said Lori Molnar, Franchise Development manager. “They tend to be mission-focused leaders accustomed to detailed procedures, teamwork and community service.”
There are nearly 200 independently owned Bruster’s locations in 18 states and the nation of Guyana. With a new four seasons prototype and enhanced menu featuring soft-serve yogurt and smoothies, Bruster’s is expanding in selected areas of the U.S. It is based in suburban Pittsburgh. Visit www.brusters.com for more info.