Planet Beach Franchising Corporation is celebrating 18 years of success and innovation. Did you know Stephen Smith had the Planet Beach concept in mind when he passed by a neon sign in front of a vacant uptown New Orleans tanning salon in 1994? He named it Electric Beach with a plan to franchise eventually. This was a natural tie-in with his gym business. He had been in the health club industry for many years and understood the value of helping people live healthy lives and feeling better about themselves.
April 1, 1996, Smith then decided to franchise his tanning business. A name change was in order; however, since funds were tight, he recognized the opportunity to keep some of the existing signage. The decision came down to either keeping “Electric” or “Beach”…beach stayed, electric was replaced with Planet and the first Planet Beach franchise was born.
“I felt this name represented a place that people would desire to escape to and have an ‘otherworldly’ and relaxing experience,” Smith said.
In 2005, Planet Beach’s first automated spa services were added. These services included massage, facials and hydration services that would compliment the existing tanning services. In 2008, Smith had a self-described “ah-ha moment” and was inspired to create a new spa industry featuring fully automated services. “Why not expand Planet Beach into a full service automated spa and make it affordable to the masses?” Smith said.
Smith’s idea tapped into a real need in the marketplace. “I saw that we could provide the same results of as a traditional spa in less time and a whole lot less money,” Smith said. “Our industry was changing, demand for tanning was diminishing and demand for spa services was increasing. It became very clear to me that we needed to reposition our brand to become a more successful franchise. We broke into an untapped niche with the Planet Beach Contempo Spa concept, which is now known as Planet Beach Automated Spa.”
Along the way, Planet Beach has won an array of awards. Today, Planet Beach is the leader in Automated Spa services, with over 250 franchise units in 33 states and 9 foreign countries. Here’s to another 18 years of success and innovation!
About Planet Beach
Planet Beach, based in New Orleans, La., is the leader in self-automated spa services and creator of the automated spa concept. The international franchise is dedicated to changing the way the world rejuvenates by providing affordable and high quality skincare and spa treatments. Founded in 1996, Planet Beach has grown to more than 250 locations worldwide. ranked on Entrepreneur magazine’s For more information, visit www.myplanetbeachfranchise.com