In celebration of Earth Day which takes place on April 22nd, tons of schools, organizations, businesses and more come together to educate and encourage others to spend more time taking care of the earth and following eco-friendly practices. It’s easy to do more to protect the environment and it only takes a few small steps. No matter what kind of business you run, there are ways for you to keep a more green workspace and there are also different green marketing strategies you can employ that are alternatives to more traditional tactics. Braun Barski, founder of KeyTag1, shares 5 green marketing tips for your business.
Earth Day Promotions:
1. Conserve paper.
Instead of passing out paper flyers and promotional materials, you can save paper by sending email newsletters instead. You’ll never know what happens to those paper flyers or who ends up receiving them, but with email marketing you know exactly who your emails are going to and who is actually opening them and clicking on them. Plus with email newsletters you can include graphics, contests, links, articles and much more that you would never be able to fit all on one flyer.
2. Use Green Seal products.
The products you use at your business may likely have your company logo and other information printed on them in order to further promote your brand. When it comes to choosing which products to purchase for these purposes, you might want to check out www.GreenSeal.org. Green Seal empowers companies to create a more sustainable world by helping them find green products and services. You can find anything from writing paper to construction materials to cleaning products and food packaging on their website and everything is green.
3. Start an eCommerce site.
Not all businesses sell their products online but it is definitely a good place to start if you want your business to go green this year. By selling online you are expanding your customers from a local area to the entire country or even several countries. When people can buy your products online they won’t have to drive to your store which keeps pollutants out of the air. Plus, you can choose to ship green by using recyclable materials.
4. Reward your customers for their green Earth Day actions.
A great way to celebrate Earth Day is to get your customers to join you in the effort to go green! You can encourage your customers by offering them rewards for their actions. An example is giving them a discount or coupon for bringing their own reusable shopping bags, reusable cups, handkerchiefs instead of using napkins, etc. Your customers will love that you are going an extra step to raise awareness for Earth Day.
5. Have a strong social media presence.
Social media is one of the best ways to market your business and it’s perfectly safe for the planet. Tweet your Earth Day happenings. It’s free to create a business profile on Facebook, Twitter, Google+, Pinterest and many more. Your social media profiles keep customers and fans updated on the events of your business, new items, special promotions, contests, etc. It’s also a great way to personally interact with your customers and get customer feedback. Let all of your fans know that your business is going green for Earth Day and also let them know how they can join in.
And check www.promotionsnow.com for other products and ideas.