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Pollen-8 Offers DIY Public Relations

[ 0 ] Mar. 13, 2014 | SBO Editor


Pollen-8 is a new online DIY review website levels the playing field for small and midsized companies

Pollen-8, LLC formally announced the launch of its web portal, a do-it-yourself public relations tool that allows product marketers to connect with influential online reviewers.  Until now, connecting brands with reviewers has been complicated or costly.  “The big brands have the resources to hire outside firms to run their review programs where smaller companies and start-ups don’t stand a chance of getting noticed.” says Lisa Gordon CEO of Pollen-8.

Having marketed their own mobile apps through blog reviews, Pollen-8 co-founders Lisa Gordon and Kelly Nowlin know first-hand how time consuming it can be to pitch reviewers one by one.  They also developed empathy for reviewers whose in-boxes were filled with products that were of no interest to them.

Pollen-8 Customer Base

The core Pollen-8 customer comes from the small to mid-size market.  Each year, tens of thousands of new products are brought to market each year which add to the existing small to mid-sized businesses that can benefit from online reviews which increase SEO, build brand awareness, help grow social media following and allow for pre-market testing.

Through Pollen-8’s automated system, marketers present their product or service in text with photo pitch or by video along with reviewer requirements as part of a three day campaign sent to reviewers in a daily email.  Listings are displayed in one of thirteen categories including home & garden, food, eco-friendly, and of course, mobile apps.  Additionally, Pollen-8 recognizes charitable organizations as a sector that can benefit from word-of-mouth marketing so there is a specific non-profit category.  Furthermore, Pollen-8 believes in the emerging youth market and has a dedicated listing category for “Youth Innovators” where entrepreneurs ages 13-17 can list their products.  Full campaigns for both non-profits and youth innovators are offered for half price.

More than 500 reviewer members, who have joined either by invitation or through finding it on their own, evaluate the pitch and request to review the product.  Marketers decide which interested reviewers meet their needs by evaluating the reviewer’s profiles which become accessible once a reviewer requests to review the marketer’s product.  Product samples are provided to the reviewer in exchange for a review which is typically published on a blog as well as multiple social media platforms.

Pollen-8 Is Intuitive Site

“Through our beta we found reviewers to be highly responsive and engaged.  Our marketers found the reviews to be honest and they learned a great deal from the reviewer feedback.” remarked Pollen-8’s COO Kelly Nowlin. “We developed a highly intuitive site that is straightforward allowing marketers to easily create a campaign and pitch on their own for a very low out of pocket cost.” Ms. Nowlin said further.   But, users should not think they have to be left to their own devices.  Pollen-8 staff is responsive and readily available to assist in all aspects of the process.

Both marketer and reviewer members have personal dashboards which allow them to manage campaigns and communicate directly.  Additional organizational tools are also offered for customers who want more help.

Pollen-8’s Chief Strategy Officer Donna Star says “At a time when 70% of online shoppers consult reviews or ratings before making a purchase, and SEO is determined by true and natural content, we know we can be of great service.”

Membership is free for both marketers and reviewers at www.pollen-8.com


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Category: Features