It’s great to have online fans ‘like’ your facebook page and follow your company on twitter. But how do you get your online fans motivated to take the next steps in the real world such as buying your products and promoting your brand?
By George Elfond,
For small and large brands with strong social media programs, it’s easy to gather likes and shares, but it’s often a challenge to get your audiences, online fans or followers to do specific, tangible actions in the real world. It’s a common problem but can be solved with just a few simple steps.
Engaging with a brand or organization online can naturally lead to offline engagement – but only if the right microtasks, reporting systems, and incentives are created.
You too can motivate and incentivize your Facebook and Twitter followers to actually promote the brand in a viral way through these simple steps:
Motivate Your Online Fans
STEP #1: CREATE BITE-SIZED TASKS
Create small online campaign tasks that must be crossed off the list on the way to a bigger offline goal.
STEP #2: MAKE TRACKING EASY
Create a dashboard so that you can follow progress organically without creating extra work for your followers and fans.
STEP #3: GIVE ACTUAL STUFF AWAY
Use physical rewards and social recognition to motivate followers, preferably at special invite-only events to take them offline.
STEP #4: HELP THEM KNOW WHERE THEY STAND
Use an online check-in system where anyone, anywhere, can instantly know how they are doing with offline tasks.
STEP #5: GO BIG
Help your fans dream of the possibilities by making the offline experience larger than life and inspiring – such as a big party or motivating rally.
No matter what platform you use, these tips will go far in getting your online fans and followers to do important offline campaign tasks.