Ken Grossman is a craft beer guru. He turned his passion for craft beer brewing into an empire and today is the president and owner of Sierra Nevada Brewing Co.
Ken’s interest for craft beer began when a friend showed him the basics of craft beer home brewing. Using homemade craft beer equipment, he began brewing five-gallon batches of craft beer on his own, and soon became a proficient homebrewer. In 1976, Ken opened his own craft beer store, the Homebrew Shop and soon after, began building a small craft beer brewery in the town of Chico, California. His goal was to brew exceptional ales and lagers.
The Building of a Craft Beer Empire
Ken Grossman shares his story in Beyond The Pale: The Story of Nevada Brewing Co. (Wiley, $24.95). The book chronicles Ken’s journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the U.S.
“Building and running a brewery is all-consuming,” said Grossman. After decades of keeping my nose to the grindstone, this book was a refreshing chance to reflect on the journey I’ve taken alongside patient family and friends, loyal employees, and driven industry peers. We’ve all helped make craft beer something that’s both exciting and enduring.”
Ken Grossman couldn’t have known that his early fascination with taking apart household appliances would eventually lead to welding together Sierra Nevada’s first malt mill and customizing its bottling equipment. Although obstacles obscured his path, Grossman’s determination to brew the kind of beer he liked to drink and be his own boss led to the success of one of America’s best-loved craft breweries that now produces more than 800,000 barrels of beer a year.
The book shares the business decisions that nearly broke him, yet eventually drove him to success. The sum total of his life provides the foundation of the “Sierra Nevada way,” a company philosophy that emphasizes sustainability, nonconformity, following one’s passion, and doing things the right way.
Visit www.sierranevada.com to learn more. The ISBN: 978-1-118-00736-5 is a highly recommended read!