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Building Community Goodwill

[ 0 ] Mar. 28, 2014 | SBO Editor

community goodwill

Building community goodwill can be an important part of any marketing campaign. Small businesses, in particular, can benefit from building community goodwill.

An example of how your can work on building community goodwill is the annual clothing drive sponsored by Lapels Dry Cleaning.

The effort to help gather clothing is a community goodwill event that Lapels Dry Cleaning will hold April 5- April 19 to benefit the Big Brother/Big Sister organization.

Community Goodwill

Last year, Lapels Dry Cleaning customers from five states donated nearly 10,000 pounds of clothing for Big Brother/Big Sister organizations in those respective states. Starting April 5 and running through April 19, Lapels Dry Cleaning will host its Annual Clothing Drive in six states with the goal of shattering last year’s mark.

“One pound of clothes is said to be the equivalent of $1. So while we were very pleased with raising nearly $10,000 with last year’s drive, we know this year the combination of our franchisees participation and our best of class customers will put us into record-breaking numbers once again,” said Kevin Dubois, CEO of Lapels Dry Cleaning.

This year’s community goodwill Lapels Clothing drive will take place in Arizona, Connecticut, Louisiana, Massachusetts, New Jersey (Monmouth, Ocean and Essex counties) and Rhode Island.

Starting April 5 and running through April 19, Lapels customers and the general public are welcome to donate any gently used clothing items including:  Men’s, Women’s and Children’s clothing, coats, jackets, shoes ( any season or size). Household items such as linens, sheets, blankets, towels, drapes, comforters, afghans, curtains, fabric and purses are also accepted.

Clothes collected by Lapels Dry Cleaning will be donated to Big Brother/Big Sister and in turn will then be sold by high-end thrift stores. The net proceeds from those sales are donated towards Big Brother/Big Sister Bay mentoring programs for young girls and boys.

“This annual clothing drive is actually something our customers look forward to because it kills two birds with one stone. On one hand, they get to help a very worthy cause raise money without it costing them a dime out of their pocket. On the other, they’re removing unwanted items from their home. It’s the proverbial win-win where everybody wins,” said Dubois. Building community goodwill is a great goal for any business.

For the addresses of Lapels Dry Cleaning stores near you, please visit www.mylapels.com.

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Category: Features