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7 Ways To Market A New Small Business

[ 0 ] Mar. 19, 2014 | SBO Editor

market a new small business

How do you market a new small business? Here are seven key ways to market a new small business:
When starting a new business one of the most important things you need to do is learn how to market a new small business effectively. It can be challenging to find the right approach when you are on a limited budget but it is very possible using the right strategies. Social media sites can often be extremely valuable tools to market a new small business online, as well as word of mouth marketing. For tips on how to grow your business and inc rease your visibility, take a look at these 7 ways to market a new small business, shared by Braun Barski of KeyTag1.

1. Build a Website

A good website is the key to a professional business. To market a new small business, the company needs to be found online in order to stand out from the competition and provide their customers with valuable information. An attractive looking website is easy to make using a platform like WordPress where you can use templates or customize your site to make it look exactly the way you want it to. Your website should include information about your business, a contact form, a store to sell your products, an event or calendar page if relevant, etc. You also need to provide links to all of your social media sites from your website to encourage your customers to become fans of yours online and share your content with their friends and family.

2. Email Marketing

Email marketing is an inexpensive way to market a new small business and there are plenty of email marketing platforms you can choose from that will help you design your email newsletter. Mailchimp and Constant Contact have templates for you to choose from that you can then customize to include your colors and logo. You can market a new small business by building  your email list by having customers sign up in store or through your website. Your newsletter can include tips and articles, events, news, promotions, contests, etc. to keep your customers interested and let them know about new things that are happening with your business.

3. Blogging to Market a New Small Business

Having a blog is a great SEO practice to market a new small business and to get your business found online and it will increase traffic to your website. A good quality blog will have informative posts that are relevant to your business and what your target audience is interested in. For example, a fitness company would post blogs with health tips, exercise moves, nutrition and diet tips, healthy recipes, and more. Think about what you would want to learn about if you were a customer at your own business and write about that. It will also help position you as an expert in your industry.

4. Loyalty Program

A loyalty program is a good way to give your customers value and reward them for being loyal to your business. This will encourage them to spread the word about your business to their friends and family so it’s good for word of mouth marketing. By rewarding your customers for making purchases it also keeps them coming back for more and spending more so that they can receive those rewards. Make sure to print key tags and plastic cards to give to your customers when they sign up for your loyalty program so you can keep track of their consumer habits.

5. Social Media

It’s free for businesses to sign up for social media sites like Facebook, Twitter, Pinterest, Google+ and Instagram so you should take advantage of what these platforms have to offer and build and market a new small business profile. You can customize your profiles with your business logo, a cover image, profile pic and on Facebook you can even create customized tab pages. You will want to post updates often and create special promotions and contests to grow your fans online and attract more customers.

6. List your Business Online

Another way to market your new small business is to get your business found online by listing it in an online business directory. There are several free directories you can sign up for such as People’s Guide and Yahoo! Local. When you sign up you create an account, add your business info like an email address and phone number, and then you add your business description and logo.

7. Host a Giveaway

Market your new small business with a giveaway program. Giveaways that are done in-store or online can definitely attract more customers to your business. People love winning free stuff so they will participate in your giveaway. You can host a giveaway online that requires people to like your brand’s Facebook page in order to enter the giveaway.

A free app like Rafflecopter allows you to create the giveaway, customize the entry requirements, and choose a winner at random for you. An app like ShortStack will help you create the Facebook tab for the giveaway with templates to customize with graphics and the Rafflecopter giveaway widget. Contact bloggers that have the same target audience as you and ask them to help you sponsor the giveaway and then include their Facebook page in the Rafflecopter so they will also get exposure and you will be helping each other out.

Braun Barski, CEO of KeyTag1, LLC. Visit www.keytag1.com

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Category: Features