Incorporate easy promotions to help generate business. Need to bring more customers to your shop? Here are three easy promotions for your small business brick and mortar operation.
If you can identify a slow day, consider working with a local manicurist to offer a quick free manicure as one of your easy promotions. You can use the barter system so you don’t have to pay for all of your easy promotions. The manicurist will be able to distribute her cards and possibly generate more business for her shop or mobile service. Make easy promotions a win-win for all.
The second technique to consider is a contest. Fill a jar with jelly beans, marbles or something you sell in your shop (such as spools of thread if you run a fabric or sewing business). Ask customers to guess how many pieces are in the jar. They need to fill out a card and make sure you leave a blank for their email address. You can use this email address for email marketing promotions down the road.
The third easy way to promote your store is to host a party with simple foods and drink. Set up a table in your shop and offer iced tea and cookies or lemonade. Make it simple and avoid hot drinks that could be a hazard. Pick a time when business is usually down. Maybe other shops in your area stay open at night. Consider hosting this little party from 7 to 9 pm. If not stick with the afternoon hours. Hang up a sign or hand out fliers 10 days before the event so you have time to build interest in your special event. Consider handing out a free gift during the part to generate goodwill to your new and old customers. It could as simple as a coupon for 10% off their next purchase. Visit www.sba.gov to learn more about small business.
Visit these links to see more ideas on easy promotions: