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How To Open A Moe’s Southwest Grill

[ 0 ] Feb. 13, 2014 | SBO Editor

Open A Moe's Southwest Grill

Moe’s Southwest Grill(R),
the fast-growing restaurant franchise best known for its flavorful
southwest fare, is aggressively developing the brand throughout Texas
and has signed a deal to bring 17 new restaurant locations to Dallas
and Fort Worth, the first of which will open March 6. This deal
contributes to the plan for 34 Moe’s Southwest Grill restaurants being built in the

Moe’s Southwest Grill initially entered the Texas region with its first two locations
— Dallas Love Field Airport and Baylor University. Because of the
success of both locations and a concentration on developing the entire
state, Moe’s Southwest Grill is looking to expand with qualified franchise partners in
other major Texas markets, including Houston, Austin and San Antonio.

The entrance into Texas is significant for Moe’s Southwest Grill, as the company is
focusing on growth in the Western part of the U.S. The timing is ideal
to enter the state and will supplement other restaurant developments
currently under way in Louisiana, Arkansas, and Oklahoma.

Moe’s Southwest Grill Has $1 Million Unit Sales

Spearheading the expansion is franchise partner Ronnie Norcross, a
multi-unit Wingstop franchisee, who will open 17 Dallas locations by
2020, the first is set for Mar. 6 on 2121 Main Street. Norcross, 51,
has been in the restaurant franchise business for 16 years and owns ten
Wingstop locations. In 2002, one of Norcross’ units was the first in
the chain to reach $1M in sales. Since then, all of his Wingstop
locations have consistently exceeded $1M sale levels.

“I have been watching the growth of Moe’s Southwest Grill as a potential franchising
opportunity for years and am impressed with the overall brand and its
driving force in the fast-casual Mexican arena,” said Norcross. “Texas
offers a number of possibilities for Moe’s Southwest Grill and Dallas is a great
starting point for people to welcome the Moe’sSouthwest Grill¬† brand.”

The deal is part of Moe’s Southwest Grill strategic growth plan to increase its
existing presence to a total of 800 locations nationwide by the end of

About Moe’s Southwest Grill

Welcome to Moe’s Southwest Grill.¬† Founded in 2000 in Atlanta, Ga., Moe’s Southwest
Grill is a fast-casual restaurant franchise featuring fresh, handmade,
customizable southwestern food in a welcoming environment that rocks.
Moe’s Southwest Grill is committed to serving only the highest quality ingredients 100%
of the time at our 500 locations in the U.S. While Moe’s Southwest Grill is best known
for its burritos packed with a choice of more than 20 fresh, flavorful
ingredients, the menu also features kid’s, vegetarian and low-calorie
options, all served with free chips and salsa. Check out Moe’s Southwest Grill online
at www.moes.com.

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Category: Features