The new domain .london (dot London) launches April 29. Internet pioneer Martha Lane Fox champions .london as an opportunity for digital innovation.
More than 200,000 small businesses in London say they are likely to register the new internet address when the domain names go on sale at the end of April.
A YouGov survey of small businesses in London found that more than one in four (26 per cent, equivalent to 218,140 companies ¹) were likely to register for the new web address. Almost half (48 per cent) of those said they would do so because they are proud to be a London business ², 41 per cent said this web address would help customers find them more easily and 27 per cent said it would help generate more sales.
What Experts Have To Say About London
The survey was conducted on behalf of London & Partners.
Gordon Innes, Chief Executive of London & Partners said: “This is an incredible response from our small business community which sees the new domain as an opportunity to claim an exciting new web address that is uniquely associated with our city’s powerful brand. We already know that tens of thousands of businesses have expressed an interest in a this web address including major brands like Selfridges, Radisson Blu Edwardian and Carnaby.”
Martha Lane Fox, Baroness Lane-Fox of Soho, co-founder lastminute.com and former Government digital champion said: “The new generic domain names are a big change to the web. .london offers businesses and organisations in the capital a chance to be at the cutting edge of that change and show the world how innovative they can be.”
Matt Mansell, Group Managing Director of internet registrar 123-reg.co.uk said: “We’ve had thousands and thousands of expressions of interest in the new top-level domains and .london is certainly one of the most popular. The city is riding high after the Olympics and the .london domain will help businesses and organisations capitalise on the national and international interest in London.”
Londoners registering the domain will receive a new web address that is more relevant, easy to remember and instantly identifies them as being located in the city. Dozens of leading brands have recognised the attraction of a this web address and are backing the new domain, including ABP, Museum of London and Society of London Theatre.
Nick Miller, Chief Executive Officer of Meantime Brewing Company said: “Meantime is a company with its roots firmly planted in the fabric of London. Innovation and creativity is at the heart of everything we do. As London prepares to embark on an exciting new chapter in the digital evolution of business in the city, we are excited to support and celebrate the introduction of this web domain.”
David Pegler, Chief Executive Officer of ExCeL London said: “Last year we welcomed over 3.6 million visitors to ExCeL London, of which 900,000 were international business tourists. This internet address will magnify our global reach and support us in bringing world class events to our city from the rest of the UK and abroad.”
Information on the new domain is available online at http://www.mydotlondon.com