Employee uniforms can speak volumes about a business’ operations and brand, as found by a recent study commissioned by Cintas Corporation (NASDAQ: CTAS). The survey, conducted online in January 2013 by Harris Interactive® among 2,051 adults, revealed that nearly 65 percent of U.S. adults said that seeing uniformed employees has a positive impact on their perception of a company.
When asked specifically about how this impacted their perception of the company, respondents said that employee uniforms, whether in retail, at home service, or beyond:
- Employee uniforms improved the overall image of the company
- Employee uniforms made the company feel like a safer and/or more secure place to do business
- Employee uniforms demonstrated that the company cares about its employees
- Employee uniforms made them more likely to do business with the company
“Company uniforms are an investment that pays off – they speak volumes about a company’s image, customer-service and safety protocols,” said John Rudy, Senior Manager of Strategy and Marketing, Cintas Uniform Rental. “This research confirms the public perception of when they see uniformed workers.”
In order to protect that investment and ensure a sharp image and brand, many companies turn to a uniform rental program. Under the program, the rental provider picks up soiled garments on a weekly basis to inspect and launder the uniforms and repair or replace any garments damaged from normal wear and tear.
Upon selecting a uniform provider, it’s important that businesses look for uniform companies that focus on contemporary, retail-inspired uniforms that improve image and deliver exceptional employee comfort. This includes high-image work shirts, women’s uniforms specifically designed with a woman’s body in mind and apparel designed by trusted brand names, such as Carhartt.
About the Survey
This survey was conducted online within the United States by Harris Interactive on behalf of Cintas from January 6-8, 2014 among 2,051 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
For more information about Cintas Uniform Rental, visit http://www.cintas.com/Uniform-Work-Apparel/Uniform-Rental/.
About Cintas Corporation
Headquartered in Cincinnati, Cintas Corporation provides highly specialized services to businesses of all types primarily throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom cleaning and supplies, tile and carpet cleaning, promotional products, first aid, safety, fire protection products and services and document management services for more than 1 million businesses. Cintas is a publicly held company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of the Standard & Poor’s 500 Index. Visit www.cintas.com to learn more.