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Customize Your Domain

[ 0 ] Feb. 5, 2014 | SBO Editor

customize your domain

Are you ready to customize your domain?

By Kelly Meeneghan, Manager

1&1 Internet, Inc.


Recently, you may have heard about the introduction of a wide range of new domain extensions. In the past, .com domains have dominated the Internet namespace and offered little opportunity for new businesses to acquire their desired name. Now, SMBs can now leverage more interesting online addresses that are unique to their individual business. To see the full list, visit www.1and1.com/new-top-level-domains. This offers owners new opportunities to secure their online brand and improve audience targeting on the Web.

Customize Your Domain Today

Starting today, the first seven new generic top-level domains (gTLDs), or domain extensions, are released for general availability including: .bike, .singles, .holdings, .clothing, .ventures, .plumbing and .guru. For example, a thriving clothing retailer may want to stand out from the crowd and secure a memorable domain. Therefore, a .clothing TLD will do just that and provide great value to their online presence.

Start-up companies often find it difficult to attain an impressive and professional domain address while keeping it simple for consumers to remember. Most options as a .com are already taken by similar businesses leaving only variations of the desired name for registering. Unfortunately, this is not always the most effective method as slogans, symbols, or other complicated combinations are used. It is suggested to keep the domain name simple, within 20 characters and easy to retain. This is why the business name is always the best option when choosing a domain name.

But what happens when those options are registered to a competitor? Consider these new, interesting TLDs to ensure you acquire the best online address for you. Settling for an insignificant domain can do more harm than good to the business.

While today marks the release of seven domains, more than 700 additional gTLDs are planned to launch over the next year or so. To pre-reserve or pre-register your ideal name, visit www.1and1.com/new-top-level-domains. By doing so, 1&1 will keep you updated on developments of the domains and also let you know when that TLD will be made available to you.


About the Author:

Kelly Meeneghan is

Public Relations Manager, 1&1 Internet, Inc., North America

Follow Kelly on twitter  @Ke11y PR      https://twitter.com/Ke11yPR



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Category: Features