87% of Americans still hand out business cards
A survey of over 1,000 businesses, reveals that contrary to popular belief, business cards are not dead. In fact the humble business card is taking on a new lease of life; evolving in design and style, embracing new technologies and fulfilling a need for the wave of start-ups and entrepreneurs flooding the market place.
Research conducted by global crowdsourcing marketplace, DesignCrowd.com, found that almost 9 in 10 (87%) Americans still hand out business cards when they meet new contacts.
Why Business Cards Work
Those receiving business cards are also finding them useful, with 67% either immediately entering the details into their smartphone, or placing the card in a rolodex.
DesignCrowd, which helps businesses outsource or crowdsource business card designs and ideas from over 150,000 designers, saw a 357% increase in business card design projects in 2013 alone.
Alec Lynch, founder and CEO of DesignCrowd said “Business card design crowdsourcing is one of the fastest growing categories on DesignCrowd. While many are taking their business to the digital level, business cards remain an important marketing tool for small businesses and entrepreneurs.
“We’ve seen business card design requests on DesignCrowd grow 357% in the last year.
“Aspiring entrepreneurs can now launch a business idea with a laptop and a credit card in just a few days. You can crowdsource design ideas overnight and get your business card design printed and your website hosted and up and running for a few hundred dollars in just a few days.”
Lynch also observed that the way people use business cards is changing.
“The design is evolving rapidly, business cards no longer just have your job title, phone number, address and email. More are including their website, Twitter handle and even QR code.
“A business card should express what your company does and make it as easy for people to reach you – this is why more and more businesses are getting custom business card designs.”
Tech startup DesignCrowd.com conducted the survey in January 2014, canvassing the opinions of over 1,000 small business owners in the US, UK, and Australia.