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Promotional Products

[ 0 ] Jan. 7, 2014 | SBO Editor


Looking for a low-cost, easy-launch business you can start right away?

Kurt Kaeser, left, and Brad Kaeser

Kaeser & Blair is an 1894 spinoff from a business started in 1853, making it the oldest promotional specialty advertising company and one of the largest in the U.S. But what is important to someone looking to own and operate a real business is that Kaeser & Blair has the largest network of independently owned dealerships serving the promotional advertising marketplace.

The Promotional Advertising Specialties business is an active and growing industry approaching the $20 billion mark annually. Unlike many “business opportunities” that have you selling magic juice, giving away cell phones, buying equipment and supplies, working in parking lots or on factory roofs, owning a K&B Dealership is a clean professional business-to-business opportunity with no investment or risk, no inventory, and no collections.


The first known promotional products in the United States are commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there wasn’t an organized industry for the creation and distribution of promotional items until later in the 19th century. It's now a booming industry.

Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company’s name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.

As a K&B Authorized Dealer you will become the source for the specialties companies use to promote their businesses, recognize employees for achievement, thank customers for their continued patronage and reward workers for meeting goals. Businesses purchase more than $1.6 billion a month in logoed merchandise like ball caps, jackets, coffee mugs, wristwatches, safety kits, auto accessories and nearly a million other items. The repeat nature of this business-to-business (B2B) relationship means that a K&B Dealership is continually growing and earning more for you. And you are building equity in a business that you own—a real business that has substantial value, a business that you eventually may sell or pass on to a family member to run. Real equity.

K&B provides everything you need to be successful. From free training through the online “Kaeser University” to the latest in printed and digital catalogs, every aspect of owning a successful business is there. The K&B headquarters staff is always ready to provide support and answer questions. You are in business for yourself but not by yourself. And they are a real business—not just a website.

Each year several hundred K&B Authorized Dealers gather for the annual Kaeser Convention and Tradeshow. This event was unofficially renamed the Kaeser Family Reunion by the Dealers. The event includes the promotional advertising industry’s largest private tradeshow, a full day of educational sessions and a gala awards banquet. It’s very inspirational.

K&B is a real company, with independent K&B Dealers building real equity in their own business. This is not a “get rich quick” program but rather a chance to own a real business and says, K&B, “One that will provide a great income for years to come.” Build as you go.

So how much can you earn owning a K&B Authorized Dealership? According to the company, many dealers earn solid six-figure incomes year after year. What you earn is entirely dependent on the time and dedication you put into your business. One average order a day 5 days a week will earn about $34,000 income. Two orders a day will double that to $68,000 annually. Three orders a day will get you past the $100,000 mark—it’s a real business with no limits. Work part-time or full-time.


Kaeser & Blair makes full information available at www.kaeser-blair.com. If hard copy material is desired, you can phone them at 800-642-0790. There is no obligation to receive information. If you want to give it a try all it takes is a refundable $85 deposit on the Dealer Success Kit K&B will send to you. There are currently more than 2,000 Authorized K&B Dealers throughout the U.S. •

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Category: Magazine, Start Your Own Business, Start Your Own Business Spring 2014