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Make Your Business Plan Stand Out

[ 0 ] Jan. 28, 2014 | SBO Editor

Write a business plan

Make your business plan stand out. One of the first steps to business planning is determining your target market and why they would want to buy from you. It’s a good idea to write a business plan. Here are tips on how to make your business plan stand out.

For example, is the market you serve the best one for your product or service? Are the benefits of dealing with your business clear and are they aligned with customer needs? If you’re unsure about the answers to any of these business plan questions, take a step back and revisit the foundation of your business plan. You can follow an easy template for writing your business plan at http://www.sba.gov

The following tips can help you develop a business plan and clarify what your business has to offer, identify the right target market for it and build a niche for yourself. This will make your business plan stand out from the crowd.

Be Clear About What You Have to Offer In Your Business Plan

Ask yourself: Beyond basic products or services, what are you really selling? Consider this example: Your town probably has several restaurants all selling one fundamental product—food. But each is targeted at a different need or clientele. Consider this information for your business plan.

One might be a drive-thru fast food restaurant, perhaps another sells pizza in a rustic Italian kitchen, and maybe there’s a fine dining seafood restaurant that specializes in wood-grilled fare. All these restaurants sell meals, but they sell them to targeted clientele looking for the unique qualities each has to offer. What they are really selling is a combination of product, value, ambiance and brand experience. This is a part of your business and should be reflected in your business plan.

When starting a business, be sure to understand what makes your business unique. Put this in your business plan. What needs does your product or service fulfill? What benefits and differentiators will help your business stand out from the crowd?

Use Strategy In Your Business Plan

It’s important to clearly define what you’re selling. You do not want to become a jack-of-all trades and master of none because this can have a negative impact on business growth. As a smaller business, it’s often a better strategy to divide your products or services into manageable market niches. Small operations can then offer specialized goods and services that are attractive to a specific group of prospective buyers.

Identify Your Niche With Your Business Plan

Creating a niche for your business is essential to success. Often, business owners can identify a niche based on their own market knowledge, but it can also be helpful to conduct a market survey with potential customers to uncover untapped needs. During your research process, identify the following:

  • Which areas your competitors are already well-established
  • Which areas are being ignored by your competitors
  • Potential opportunities for your business

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Category: Features