Jon Taffer is the host and executive producer of Spike TV’s hit show Bar Rescue.
He is also considered the best authority in the food, beverage and hospitality industries.
His book, Raise The Bar (with Karen Kelly, New Harvest, $26), is a treasure trove of do’s and don’ts for any small business owner no matter what your business focus.
Jon’s theory of “Reaction Management” can help any entrepreneur perform better and move their enterprise from strive to thrive. Here are five tips from Jon:
1. Businesses are defined by the details. Frank C. Angel III, VP of product development for Hyatt International, told Jon early on in his career that most people, “look, but they don’t see.” Find the details.
2. The customer’s expectations for your business must match the reality.
3. Everything we do is part of a process, never a result.
4. Every business process, step or communication must create a positive customer reaction each and every time. That reaction is the product.
5. Any business, no matter what it is, lives or dies by the customer reaction it creates.
“My overarching philosophy is this: all successful business is about creating the right reactions in customers. You are not selling a product or a service. You are selling an experience,” says Jon.