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Carvel Ice Cream Enters A New Era

[ 0 ] Jan. 22, 2014 | SBO Editor

Carvel is 80 years old

Carvel… America’s Freshest Ice Cream(R), has named former Atlanta Bread Company VP of Marketing, Chris Campagna, as its new Vice President of Brand Marketing.

In his new role Campagna will work closely with Carvel
President Scott Colwell, franchisees and key associates to continue
evolving and building the Carvel brand. Campagna’s primary
responsibilities will include overseeing the marketing vision,
including the development and implementation of marketing, innovation
and advertising campaigns.

Campagna joins Carvel just as the iconic ice cream company turns 80
years old next year. The company’s main focus throughout this momentous
period ahead will include reinforcing its brand positioning and
strategies as well as continuing to penetrate core markets in the
Northeast and South Florida.

Campagna brings more than 18 years of marketing experience to Carvel.
Most recently, he served as Vice President of Marketing at Atlanta
Bread Company International where he led all marketing and branding
initiatives. Before Atlanta Bread Company, Campagna worked with other
restaurant industry leaders such as Don Pablo’s(R) Mexican Kitchen and
Papa John’s(R) Pizza, assuming high-level positions within each of
those brands.

“It’s an honor to join the team,” said Campagna. “I am eager to
help tell the story of such a beloved brand.”

As the first retail ice cream franchise in the country, Carvel has
become one of the most recognized names in the industry. Since its
founding in 1934, Carvel has expanded its menu to include an extensive
line of freshly made hand dipped and soft serve ice cream, take-home
novelty treats and premium ice cream cakes.

For more information visit www.carvel.com.


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Category: Features