By Nissa Larsen
Carlo’s Bake Shop is a family owned bakery that creates wedding cakes, specialty cakes and baked goods. The original location in Hoboken, NJ opened in 1910, and in 1964 was acquired by the Valastro family. Since then, the Valastro family has not only maintained the excellence of its delicious desserts, but has attracted a loyal crowd. They have even been able to expand their empire with two more locations in Ridgewood and Westfield New Jersey.
Although they gained national attention on the TLC show “Cake Boss”, Carlo’s Bakery is dedicated to serving quality and delicious desserts to all who walk through their doors. The current Cake Boss is Buddy Valastro Jr. a fourth generation baker and cake decorator. Along with the help of his family, Buddy uses what he learned from his father and has taken his skills and artistry to new heights. Every cake made is customized to the individual’s needs and desires. At Carlos’ Bakery every customer is treated like part of the family. Customer Service is one key to the bakery’s success.
Not only is Carlo’s a bake shop, they also offer classes in cake decorating, baking, and cooking. In addition, they sell all types of bake ware and cooking tools to create your own desserts at home.
To start your own “Cake Boss” business, focus on a few themed cakes using the latest techniques in cake décor. Create a website to showcase your dessert portfolio. Use social media with Facebook and Twitter accounts. Place an ad in local media. Promote good will by dropping off a few cakes at your local senior centers, a non-profit organization, and at the offices of local event planners and caterers.
To learn more about Carlos’s Bakery visit their website www.carlosbakery.com.
Nissa Larsen is a Contributing Editor to sbomag.com and our magazines. Follow Nissa on twitter @nisnice