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American Burger Joints Are Hot In Iran

[ 0 ] Jan. 8, 2014 | SBO Editor

Garage Grill is hot in Iran

Though American-style burger restaurants have been part of Tehran’s quickservice food scene for more than 30 years, more high-priced chains — particularly those featuring classic-car and American movie star themes — are popping up across Iran’s capital and are popular among the city’s wealthiest residents. “In Iran, most things foreign are considered high-end,” said David Yaghoobi, a former executive at one of Iran’s top advertising agencies.

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Category: Features