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SBOMAG Roundup: How To Start Your Own Embroidery Business

[ 0 ] Dec. 6, 2013 | SBO Editor

You can start your own embroidery business even if you have no experience and can’t draw a straight line. EmbroidMe will help you launch and grow:

EmbroidMe

2121 Vista Parkway

West Palm Beach, FL 33411

561-640-7367

www.embroidme.com

Key Personnel: Ray Titus, CEO

Mark Johnson, President

Tony Foley, International Director

Ty Thomas, Vice President / Sales

Concept: EmbroidMe is the world’s largest diversified promotional products franchise, helping organizations brand themselves and make an impression by customizing marketing products that feature a name, image, logo or message. EmbroidMe specializes in embroidery, garment printing, custom apparel, promotional products, screen printing and personalized gifts.

Market Position: EmbroidMe is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group, the global leader for entrepreneurs. Every EmbroidMe Resource Center is individually owned by franchisees, who use a consultative approach in providing complete solutions to meet all the branding and promotional challenges of businesses in the communities they serve.

History: EmbroidMe was founded by franchising veteran Ray Titus, who along with his father, Roy, founded Signarama in 1986, which has grown into the world’s largest sign franchise with almost 900 locations in 50 countries.

Although embroidery has been around for hundreds of years, Ray found it difficult to find a store that not only offered custom embroidery, but complementary services such as screen printing and promotional products. The lack of such a concept intrigued him, given that promotional products represented a $45 billion industry.

Employing some of the same strategies that made Signarama a success – personalized service, professionalism and punctuality – Ray Titus opened the first EmbroidMe in West Palm Beach, Fla., in 2000, featuring a full-service showroom that combined a variety of apparel and promotional items. It was an immediate success and a franchising program was launched that same year.

Growth Projections: With more than 300 locations in 12 countries, EmbroidMe expects to open 70 new resource centers through the remainder of 2013, reaching 500 locations worldwide by the end of 2016. Markets across the country are being targeted for domestic growth.

Franchise Facts: The estimated initial investment for a single EmbroidMe Resource Center ranges from $45,000 to $50,000. The total investment ranges from $170,000 to $180,000, including a $44,500 franchise fee. Royalty fees are six percent of gross sales with an annual cap. There is an additional contribution of up to one percent of gross sales to a national marketing fund, which is also capped.

Training and

Ongoing Support: EmbroidMe offers a comprehensive five-week training program that includes two weeks at the corporate headquarters, followed by set-up and two weeks of onsite, one-on-one training at the new franchise location. Extensive ongoing educational opportunities and an extensive mentoring program complement initial training.

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Category: Features