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Five Online Holiday Checklist Tips For Your Small Business

[ 0 ] Dec. 2, 2013 | SBO Editor

Is your small business ready for the holiday season? Here are five tips to get your small business ready for the holiday season.

Web.com Group, Inc. (Nasdaq:WWWW), a leading provider of Internet services and online marketing solutions, offers help to small businesses with a holiday website checklist. According to Shop.org1, online sales this November and December are expected to reach up to $82 billion, a growth of up to 15 percent compared to last year’s holiday season. And now is the time for small businesses to take action; a recent Web.com national survey revealed that 83 percent of consumers said it’s important for small businesses to have an online and social media presence.

“We know that small business owners are strapped from both a time and
resource standpoint, but they want to get the most out of this busy
holiday season online,” said Debbi Lechner, Web.com vice president of
marketing. “We are here to provide some quick pointers to small
businesses so they can improve their website right away to maximize
sales during this peak selling season.”

The Web.com holiday website checklist offers the following tips:

Tip #1 — Merchandise your special offers and discounts on your
website. Make sure that you feature your holiday special offers
prominently on your website. Update your website’s images and keywords
to help shoppers find you in search results. Also, make sure your
search engine optimization efforts are working for you.

Tip #2 — Share your holiday offers on Social Media. You should
frequently post your special offers to your top social media sites,
such as Facebook, Twitter, Pinterest and others. Linking your posts
back to your website will drive calls and orders and drive more traffic
to your website. You will see an increased awareness and fans of your
social channels — when customers share your offers with their friends.

Tip #3 — Consider Pay-per-click advertising. Pay-per-click advertising
is the fastest way to drive prospective customers to your website to
learn about your special deals and offers. You can advertise on Google,
Bing, Facebook, Twitter and more, and target your advertising on these
sites to better reach your local customers. To do this, edit your
existing messaging into short advertising phrases and test your
responses. Make sure you measure your results — to maximize your
budget. If you need help digging through the analytics to determine
what’s working and what is not, don’t be shy to ask.

Tip #4 — Make sure your website is mobile optimized. Today, more and
more consumers use their mobile device FIRST when considering a
purchase. Be sure to provide your prospects and customers with a good
online experience regardless of whether they are browsing via a
smartphone, tablet or PC.

Tip #5 — Be ready with your customer support. Sixty percent of holiday
shoppers will pay more for a positive customer experience. Make your
contact details easy to find on all pages of your website. You may
consider adding temporary help to answer the additional calls, if you
think you will need it. A simple answering service can ensure you don’t
miss a call and lets customers know you plan to get back to them
quickly.

About Web.com

Web.com Group, Inc. (Nasdaq:WWWW) provides a full range of Internet
services to small businesses to help them compete and succeed online.
Web.com is owner of several global domain registrars and further meets
the needs of small businesses anywhere along their lifecycle with
affordable, subscription-based solutions including website design and
management, search engine optimization, online marketing campaigns,
local sales leads, social media, mobile products, eCommerce solutions
and call center services. For more information, please visit
www.web.com; follow Web.com on Twitter @webdotcom or on Facebook at
www.facebook.com/web.com. For additional online marketing resources and
small business networking, please visit Web.com’s Small Business Forum.

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Category: Features